VDO enjoys skyrocketing growth

Bangkok Post

The surge in bandwidth and increase in choice of price points and usability methods for VDO conference technology has led to skyrocketing growth of such tools.

Meanwhile, Thailand's political instability has further bolstered the use of VDO conferencing, leading the kingdom to become one of Asean's biggest markets for the technology.

Innovative developments in VDO conferencing is pushing the medium to become more than a tool for communication collaboration, as it is now integrating CCTV and digital signage displays, said Mongkol Asawakowitkorn, Director Business Development Advanced Technology, Cisco Thailand.

These developments enhance the use of VDO conferencing, such as when users can view CCTV camera images or display digital signage advertising tools at meetings.

Recently, Cisco introduced its Cius technology, which is an ultra-portable, mobile collaboration business tablet with a 7" screen running on the Android operating system that offers access to business applications and related technology on the go.

The device supports 802.11a/b/g/n Wi-Fi, 3G/4G data, Bluetooth 3.0 and HD video (720p) with Cisco TelePresence solution interoperability for lifelike video communication with the simplicity of a phone call, and enabling highly secure access to cloud-based business applications.

"Imagine that users can implement Cius as their client for VDO meetings, and that other mobile phone devices which support VDO phones can connect to the call centre and send VDO advertising clips while the customer is waiting on the line. This will happen faster when Thailand has wireless broadband services," Mongkol explained.

Moreover, the company sees Thailand has high growth potential in VDO conferencing business, especially for government agencies which have grown significantly over the past two years, as well as the education and financial banking sectors.

Thailand's use of this technology is ahead of many other countries and Cisco expects this business will grow 100 percent this year.

IDC is also projecting this market will reach $4 million (128 million baht) domestically by the end of 2010 and will be worth as much as $4.8 billion (15.3 billion baht) worldwide by 2014.

To capture this business opportunity, especially in the medium-sized market, Cisco recently acquired Tandberg, a Norwegian VDO conference company, for $3.3 billion (105 billion baht) and the integration process is already complete.

The company will create an open architecture that provides greater interoperability with Tandberg and third-party systems, but has changed nothing in its channel strategy.

Previously, Cisco products have covered the high end market, such as TelePresence and Desktop Conference systems, and while it still lacked a multi-purpose room-based system to fully meet the requirements of the market, so integration with Tandberg will help fill the overall picture and offer customers a total solution.