Krung Thai Bank Deploys Cisco Unified Communication to Improve Collaboration and Enhance Customer Service
Phase I Includes 250 Installation Sites, Before Expanding to Other Branches Nationwide
Bangkok - November 19, 2009 -
The solution that KTB has deployed is Cisco Unified Communication, which integrates audio, video, and web conferencing capabilities. As an integral component of the Cisco Branch Innovation Solution, Cisco Unified Communication allows KTB to incorporate multiparty discussions and application sharing into a broad range of communication scenarios.
Dr.Anuchit Anuchitanukul, Senior Executive Vice President, Managing Director, Products and Market Management Group, Krung Thai Bank PCL, said: "The deployment of Cisco Unified Communication not only reflects our commitment to leveraging IT innovations to improve our services, but also represents our effort to enhance business efficiency. We want to provide fast, convenient and reliable banking services, and Cisco Unified Communication will enable our employees to deliver higher-than-expected services such as faster credit approval."
Dr. Tatchapol Poshyanonoda, managing director, Cisco Thailand, said: "This is a remarkable success for Cisco in not only because of the scale of the deployment, covering 250 sites in the first phase alone, but also because of KTB's position as one of the leading banks in Thailand. This also validates Cisco's commitment to help customers such as KTB transform their business processes."
KTB expects to see immediate return on investment from the reduction of employee travel within the country for staff training and meetings. The other conferencing solutions that KTB evaluated were not able to deliver the full range of rich media and highly secure communications that Cisco Unified Communication was able to provide.
In the past KTB utilized videoconferencing services from a service provider which was expensive and time-consuming to setup. KTB's network at that time was unable to accommodate advanced video-based communications. The bank has since upgraded its network infrastructure in order to deliver innovative services to customers and employees. KTB also plans to extend the use of Cisco Unified Communication to provide online expert services, enabling customers at each branch to directly consult product experts at the headquarters.
"KTB plans to deliver training to our employees, equipping them with updated knowledge about high-growth markets, particularly in the small and medium business segment. Furthermore, we have to accelerate the credit approval process to avoid losing potential customers to competitors. With Cisco Unified Communication, we will be able to significantly expand our business. In addition, our employees will better understand specific products and special loans, while branch employees will be able to ask for help from experts at the head offices so that they can provide instant service to customers," added Dr. Anuchit.