Deze en soortgelijke advertenties, waarin de voordelen van het 'Cisco Powered
Network' programma, verschenen in toonaangevende bladen zoals The Wall Street
Journal, Business Week, Network World, PC Week, Duitsland's Handelsblatt, and
de Britse Financial Times.
"No wonder he demands his service provider displays this logo" The Cisco corporate branding continues to be carried through this
creative, launched in Europe in Spring 1999. It shows how a Cisco powered
network can help cope with the rapid growth of the Internet.
"We
Know a Service Provider..." This campaign makes our Cisco Powered Network providers heroes by
illustrating the great things they are doing for their customers. This
campaign launched in the U.S. in April 1999.
Three
Proposals
The new Cisco corporate branding message is relayed in the look-and-feel
of this campaign, launched in the U.S. in October 1998. This ad underscores
the complex task of evaluating and choosing the right service provider.
"Because
her business demands the best from the Internet..." Worldwide Ad The new Cisco corporate branding message is communicated
in this new campaign. Launched in European publications in six countries-Germany,
Italy, Sweden, Switzerland, the Netherlands, and the United Kingdom-this
campaign emphasizes the unique identity and value of the Cisco Powered
Network program
Reveal
Insert This unique campaign, launched in the U.S. in June 1998, attracted
the attention of information systems (IS) decision makers at large enterprises
by inviting them to pull a tab on a special insert to reveal the message:
Cisco is the company behind the leading service providers.
Door
Ad/Ladder Ad These two ads extend the value of the Cisco Powered Network mark
to large enterprises by conveying the company's leadership in Internet
networking. These ads were launched in the U.S. in September 1997 and
November 1997, respectively.
Mark
Ad This advertisement launched the Cisco Powered Network program in
June of 1997. It effectively introduces the value and meaning of the new
Cisco Powered Network mark to technical managers at large enterprises.
"No wonder he demands his service provider displays this logo" 
"We
Know a Service Provider..." 
Three
Proposals
"Because
her business demands the best from the Internet..." 
Reveal
Insert
Door
Ad/Ladder Ad
Mark
Ad