Cisco's Partner Demand Centre Offers Funding, Tools and Support to Boost Channel Partner Profitability

30 June, 2010 - Cisco announced the launch of the Cisco Partner Demand Centre, an organisation designed to help the company's channel partners increase the speed and efficiency of their marketing activities. The centre will offer channel partners integrated demand-generation services through highly tailored marketing tools and expertise including instant access to support from Cisco. The Partner Demand Centre will help all Cisco channel partners that target small to midsize businesses to accelerate their growth by providing them with the tools and information they need to win and retain new business.

The Partner Demand Centre is available to all Cisco channel partners, with additional benefits for those signed up for Avant Garde, Cisco's pan-European partner enablement initiative. As part of the Partner Demand Centre, Cisco can help channel partners more effectively target and win new business with small to midsize customers by assisting with data modeling and the use of high-value market intelligence. This assistance is designed for Avant Garde partners who want to identify incremental revenue opportunities, promote continuous customer engagement, and work on the most promising customer prospects to boost sales and make the most of limited resources. Partners can contact their territory business manager to discuss details regarding the possibility of such assistance.

Also as part of the Cisco Partner Demand Centre, channel partners will have access to Partner Marketing Central, a Web portal using the latest media technologies. Partner Marketing Central contains an extensive library of campaign templates and assets encompassing event management tools, social media integration and website marketing services. Three Partner Demand Centre offices have been set up to deliver services more closely aligned to their geographic time zones. For more information on Cisco's Partner Demand Centre and for details on how to join, please access the online marketing portal at

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