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Big Data Transforms Decision-Making for Middle East Businesses

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Cisco Predicts that the Average Enterprise in the Middle East Will Need to Manage 50 Times More Information by the Year 2020

DUBAI, United Arab EmiratesSeptember 3, 2014 – According to Cisco, Middle East businesses are increasingly leveraging the flood of Big Data to transform decision-making.  

By its very nature, network traffic is Big Data. In just one slice of the network—the mobile network—there are 6 billion mobile subscriptions in the world, and every day, 10 billion text messages are sent.

With the Middle East and Africa (MEA) projected to post the world’s-fastest mobile data traffic growth rate from 2013-2018, according to the Cisco® Visual Networking Index Global Mobile Data Traffic Forecast for 2013 to 2018 it is easy to see how big data can creep up on companies and before they realize it, it can be causing huge expense and present new types of risks, complexity and cost.

With the rate of information growth exceeding Moore’s Law, the average enterprise in the Middle East will need to manage 50 times more information by the year 2020. The requirements of traditional enterprise data models for application, database, and storage resources, which help make sense of the data flood, have grown over the years, and the cost and complexity of these models have increased along the way to meet the needs of big data.

The resulting flood of Big Data is causing Middle East enterprises to deploy business intelligence data mining and analytics that manage and extract value from the Big Data, improving daily interactions and transforming economies.

At GITEX Technology Week 2014, Cisco will present solutions for Middle East enterprises to emphasize Big Data when deploying new network architectures, hardware, and software.

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