Riyadh, May 10, 2008: Cisco®, the worldwide leader in networking that transforms how people connect, communicate and collaborate, today announced that Al Rajhi Bank, one of Saudi Arabia's leading Islamic banks has chosen to deploy Cisco's Unified Contact Centre Solution in an effort to streamline its processes for communicating with banking customers. Cisco Unified Customer Contact solutions provide an open, strategic platform that extend customer care beyond simple phone transactions and the traditional contact center to unique content-rich customer centric experiences. These solutions facilitate uniquely personalized communication with individual customers through a variety of media including voice, Web, e-mail, and video. The solution can also integrate voice response functionalities and intelligent call routing that is deployed at the Bank's central customer service centre thereby allowing the Bank's management to have a single view of all its service and support processes. In addition, the Cisco Customer Voice Portal (CVP) will help deliver intelligent, personalised self-service applications over the phone. Dr. Badr AlBadr, Managing Director, Cisco Saudi Arabia, said, "Large banks are increasingly optimizing resources and driving business transformation using Cisco's Unified Contact Centre solutions and Al Rajhi Bank is an outstanding example of this trend. As one of the largest banks in the Kingdom, Al Rajhi has ever increasing demands on its customer service operations. Cisco is helping the Bank to implement a communications infrastructure that allows them to innovate around customer service thus enhancing their operational efficiencies." Unified Contact Center solutions are an integral part of the Cisco Unified Communications family of products. These solutions enable advanced functions such as click-to-call and desktop video conferencing built into an intelligent IP network. Within this innovative architecture, video becomes just one more media channel that can be seamlessly layered into a contact center's existing audio IVR infrastructure, simplifying the transformation process and giving customers an easy migration path to video and its substantial business benefits. Saeed Mohammed Al Ghamdi, Deputy Chief Executive Officer, Al Rajhi Bank, said, "Al Rajhi Bank's operational success has been due to our on-going investment in leading-edge information and communication technologies. With high-quality customer service rapidly becoming the competitive differentiator, the adoption of Cisco's Unified Contact Centre solutions, will enable the bank to offer an enhanced suite of services to our customers and further strengthen our leadership position in the Saudi banking sector." -Ends- About Al Rajhi Bank About Cisco Systems ### Cisco, the Cisco logo and Cisco Systems and Catalyst are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information.
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