Riyadh, April 27, 2008: Cisco, the worldwide leader in networking that transforms how people connect, communicate and collaborate, today announced that Cisco Expo Saudi 2008 will take place in Riyadh, Saudi Arabia on the 10th May 2008. The event is expected to bring together over 1000 key decision makers to discuss the key technology trends and share the best practices that will transform and drive the success of businesses in the Kingdom. Cisco Expo Saudi 2008 aims to focus on the key trends driving globalization and innovation and examine the critical role that information and communications technologies (ICT) plays in the development of innovative business solutions for the Enterprise, Public Sector and Real Estate markets. Based on the concept of the Cisco intelligent information network, the event will also include a series of in-depth sessions covering Unified Communications, Collaboration, Managed Services, Digital Media Systems and the latest trends in Internet Security and network centric operations. Dr. Badr Bin Hamoud Al Badr, Managing Director, Cisco, Saudi Arabian Region said, “Saudi Arabia is an important market for Cisco with customers now increasingly deploying advanced network technology in the region. Cisco Expo Saudi provides us with an improved platform to address decision makers and help support them when adopting Cisco’s solutions and also gives us the opportunity to highlight how Cisco innovations can help enterprises address real-world business issues. The expo will provide us with an excellent opportunity to showcase the power of the evolving, intelligent network - from simple connectivity to intelligent platforms that can dramatically improve productivity and enhance collaboration.” Sstrategic partners who will be present at Cisco Expo Saudi 2008 will include Al-Jammaz Distribution, Dimension Data, Ebbtikar Technology, IST, Nahr, Nesma Advanced Technology Company, NourNet, Saudi Business Machines, and Standard Vision. Visitors to the Cisco partner booths will have the opportunity to experience interactive demonstrations of technology solutions designed to enhance productivity and business efficiencies of organizations. Cisco Expo Saudi 2008 is a registration only event and will take place at the King Fahd Cultural Center in Riyadh. Those interested in attending Cisco Expo Saudi can register online by visiting http://www.cisco.com/web/ME/ciscoexposaudi2008/index.html ### About Cisco Cisco, the Cisco logo, and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco public information. ###
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