DUBAI, United Arab Emirates, 25, March 2008 – Cisco® today announced that it has been selected as the preferred technology provider for the GEMS World Academy (GWA) Dubai, which is part of the network of Gems Schools. GWA Dubai will be deploying the Cisco Digital Media System (DMS) to deliver timely and targeted information to teachers, students and parents. The academy is the first educational institute in the Gulf region to utilize Cisco’s DMS and will also be deploying Cisco Unified Communications, wireless and security solution. The Cisco solution at GEMS World Academy will be implemented by Alpha Data, a Cisco Silver Certified Partner. Sunny Varkey, founder and chairman, GEMS worldwide said, "At GEMS, we know first-hand that education can be transformed and that learning can become an exciting experience for all students who use technology. We strongly believe in providing education beyond the classroom, and therefore we were looking for a technology provider with a comprehensive platform. Cisco's Digital Media System offers visual media, which is an essential component of classroom instruction and a powerful way to communicate with and educate students." Cisco’s Digital Media System is a flexible and comprehensive solution for digital signage and desktop video that makes it easy to create, manage, publish, and access high-quality digital media for compelling communications. It will help create a virtual school environment at the GWA through the delivery of high-quality live and on-demand digital content containing critical information on lectures and school events as well as rules, regulations and policies. GEMS further plans to extend the technology to classrooms to provide students access to remote broadcasts, lectures and on-demand study material. Sam Alkharrat, managing director, Cisco, Gulf and Pakistan said, “With the growth of technologies such as broadband, digital media and streaming content, video is an essential resource and productivity enhancer, bringing immediacy and intimacy into classroom communications. Through the deployment of Cisco’s Digital Media System, GEMS will be able to offer a richer education experience for teachers, partners and students alike.” For more information on the Cisco Digital Media System please visit: http://www.cisco.com/go/dms Note to Editors The Cisco Digital Media System: It is a flexible and comprehensive solution for publishing dynamic content to both networked, on-premise digital signage displays (Cisco Digital Signage) and the desktop (Cisco Desktop Video).
Cisco introduced the solution as a new Emerging Technology in 2006. For more information about the Cisco Digital Media System visit: http://www.cisco.com/go/dms About GEMS World Academy About Cisco ### Cisco, the Cisco logo, and Cisco Systems are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco public information.
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