| Cisco Contact Samer Costantini Masraf Al Rayan turns to Cisco to redefine Qatar’s Financial Service Sector
Doha, May 14, 2007 – Under its upcoming expansion plans, Masraf Al Rayan, the latest addition to the booming banking industry in Qatar, has selected Cisco to roll-out the first Unified Presence Server in the country and the first Internet Protocol Contact Center (IPCC) in the country's Financial Services sector. Cisco, the worldwide leader in networking for the internet, will implement an end-to-end networking infrastructure for data, voice and video. Built on Cisco's robust and highly secure triple-play technology, the IPCC will help Masraf Al Rayan redefine the way they serve and support their customers – keeping them available 24x7- with improved response times, network efficiency as well as customer satisfaction, at lower cost. The Cisco Unified Presence Server is a critical component for delivering the full value of a Cisco Unified Communications environment. It enables the support of new data, voice and video services to communicate more effectively, helping organizations to streamline business processes and reach the right resource the first time. Mr. Fadel Al Enazi Assistant General Manager - IT of Masraf Al Rayan said: "Cisco provided us with a complete solution that we believe will support our major expansion strategy. Our confidence in its technology leadership prompted us to choose Cisco as our partner to support our strategic technology backbone. With the right technology in place, we are boosting our infrastructure to provide our customers with reliable and continuous services, in the safest and most secure manner whilst cutting operational costs.” With Cisco’s innovative solution, Masraf Al Rayan will be provided with a ‘virtual’ contact centre where an agent has the needed facility to improve the flow of information to customers and between business units, thus creating greater sales potential, processing efficiencies and enhancing risk management capability. “Banks have come under intense pressure to reduce the operational costs of their networks while simultaneously improving customer service, employee productivity and increasing their portfolio offerings,” said Wayne Hull, Country Manager, Cisco South Gulf. “Cisco banking solution offers maximum business value to the banks by reducing their operational costs by up to 50%, due to the availability of common tools and reduced complexity in the network, while simultaneously improving customer service and employee productivity." "The real business value is experienced when capital expenditure is greatly reduced because banks no longer need to equip branches with switchboards. Maintenance is centralized and based around non-specialist skills – therefore much cost effective," said Hani Nofal, Regional Sales Manager, Cisco Gulf South. “We are delighted to be part of Al Rayan Bank’s ICT vision and strategy and look forward for further collaboration in the future.” Masraf Al Rayan established its retail banking division in 2006 and the bank is aiming to be a global entity with wide range of products including private equity, project finance and asset management functions. -Ends- About Cisco Systems # # # Cisco, Cisco Systems, and the Cisco Systems logo are registered trademarks or trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other countries. All other trademarks mentioned in this document are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. This document is Cisco Public Information. Press Contact: |
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