Cisco introduces industry's first Master Specialization to address customer demand for sophisticated security capabilities

Master Security Specialization distinguishes Cisco Channel Partners in the Middle East for highest level of proven security expertise

Dubai September 25, 2006 - Building on its commitment to enable its channel partners to align with changing security market dynamics and customer needs, Cisco Systems today unveiled the Master Security Specialization in the region, a new brand that represents the highest level of partner specialization and depth of expertise.

Cisco channel partners can achieve the Master Security Specialization for proven and sophisticated security expertise in the areas of technology solution integration and lifecycle services. The specialization offers further differentiation, growth opportunities and economic incentives, i ncluding higher Value Incentive Program rebates as a reward for building sophisticated security capabilities and for being committed to customer success.

"Network security continues to be a business-critical technology and top-ranked concern of business leaders. As more customers require increasingly sophisticated security solutions, effective architectural design and implementation is paramount for success," said Samer Alkharrat, General Manager, Cisco Systems Gulf . "We evolved our channel program so customers can identify the type of channel partner to best meet their needs. Adding a third tier to our specialization offering allows us to address the full spectrum of customer requirements and creates channel partner opportunities for growth and differentiation, two critical elements of partner profitability."

The Master Specialization was created to support the enhanced Channel Partner Program launched at the Cisco Partner Summit earlier this year. The award-winning Cisco Channel Partner Program continues to be value-based, with Cisco Certifications at the gold, silver and premier levels representing integrated technology skills breadth and Cisco Specializations representing technology skills depth.

Cisco offers three specialization levels, allowing its channel partners to develop different business models while addressing the wide range of customer needs. At each specialization level (Express, Advanced and Master) a partner must demonstrate greater sales, technical and service capabilities.