Robust Future in Pakistan

Cisco Pakistan poised for robust future with new GM

IT major expands operation by opening a large office in Islamabad

Pakistan, May 8, 2006 – Cisco Systems, the worldwide leader in networking for the Internet has further strengthened its presence by opening up a large office in Islamabad and has appointed Dr. Aamir Matin as the General Manager of Cisco Systems Pakistan . Dr Matin brings over 25 years of experience in ICT in a wide variety of influential roles as CEO, entrepreneur, a policy maker and an educator.

He was most recently with the Ministry of IT, where he led various successful initiatives that resulted in a boost in the exports of IT and IT enabled services over the past couple of years.

"Pakistan is a key market for us and we have invested heavily here in terms of people and by opening up a new office in the country. These important changes are part of Cisco's strategy underpinning the creation of the new Emerging Markets Theatre," said Mark De Simone, Vice President for Middle East and Africa. "The Emerging Market Theatre will bring together a new common corporate approach by Cisco for a set of regions, covering Latin America, the Middle East and Africa, Russia and other members of the Commonwealth of Independent States (CIS), and Eastern Europe."

Dr. Matin reports to Mark De Simone, Vice President, Middle East and Africa, and will work closely with Sam Alkharrat, General Manager, Cisco Gulf in the coming months to prepare for FY07 operating plans for Pakistan.

"All emerging markets are high growth markets for Cisco within the coming years and Pakistan remains the country with one of the highest growth potentials," said Dr. Matin. "Creating a theatre devoted to these markets will enable Cisco to satisfy unique local market requirements with tailored, yet scaleable go-to-market models. The competitive challenges in these markets can be significantly different. This approach makes us more focused with our investments and processes versus key competitors in each category. Cisco is the first company to take a bold step by investing now and create demand in its favor as well as accelerate growth for years to come."

Dr. Aamir, in his previous role, initiated the creation of a Venture Capital fund to stimulate the creation and development of ICT companies in Pakistan. He has also initiated a series of Human Resource development projects to continuously improve the leadership quality in the ICT industry in Pakistan.

Prior to being associated with the government, Dr Aamir was the CEO of Xavor Pakistan Ltd. in Lahore, leading the development of B2B exchanges in global financial markets and eGovernment projects of Pakistan. Earlier in his career, Dr. Matin was with the United Nations Development Program, consulting for governments in the Asia Pacific region on the use of IT to enhance productivity.

Aamir Matin holds a PHD in IT Project Management from Cranfield University in the UK, a Masters in Computer Science from the Asian Institute of Technology in Bangkok and a Bachelor of Science in Electrical Engineering from Shiraz University in Iran. Aamir Matin also lectured as visiting faculty in Quaid-i-Azam University in Islamabad, NUST in Rawalpindi, LUMS in Lahore and Cranfield University in the UK.

Over the past three years, Cisco Systems' business has been organised into five theatres: U.S., Americas International, Europe Middle East and Africa (EMEA), Asia Pacific and Japan. While the traditional markets continue to produce significant growth for Cisco Systems, the company is eyeing further growth opportunities in emerging markets.

Let Us Help