Unified Service Exchange

Partner

North 22 Solutions Limited

Solution Description

Based on Cisco Service Exchange Framework, Unified Service Exchange ("USE") has been developed in-house by N22 for more than 6 years. (It was previously known as "IBMS" ¨C Intelligent Broadband Management System). The first application was in Harbin with CNC since 2004.

Cisco IP NGN Architecture and N22 "USE"

N22 "USE" is a software system to convert Cisco Service Provider (SP) grade equipment and other advanced technology into services/applications and to aggregate all these services onto one single service platform so that each user in the community can subscribe the service on own demand through self-service portal.

Smart services enabled by N22 "USE" include:

The following is an example of "USE"- centric service exchange network

Target Industry

N22 "USE" can be applied in Smart & Connected Communities / Real Estates, including:
Residential & Commercial Sites
Campus (Education)
Science & Technology Park
Business Center/Serviced Office
Serviced Apartment
Convention Center
Shopping Mall & Retail
Hotel
Smart (Cyber) City

Features & Benefits

N22 "USE" functional features and architecture are described in the following diagram:

Benefits

For Users
- Efficient Life Style with "4 ONE's + REAL" i.e.
  One user account for all service subscriptions
  One service portal for all services
  One consolidated statement for all services
  Every One is a unique user, meaning that personalized services can be provided to each individual user though S/He is
  a member of a company or a family
  Service Subscription, Activation, Tracking and Billing - All in Real -Time
- Flexible fee packages to suit all users. e.g. for internet service, there can be time quota, flow quota, different fee with different locations, with different qualities, all can be activated in real time on your own demand and "pay as you use"
- Anytime, anywhere and any device to access to the network
- Quality network service
- Convenient and cost saving
- Increase working efficiency
- Green & energy saving
- Safe internet environment for students or children

For Property Owners (property developer, schools or government)
- Help to build good brand name for the property/school/city, thus increasing the value and raising the status
- A new business model to generate recurring income
- Lower operating and maintenance cost with One Service Center
- Simplified administration, reduced management cost
- Prevent from the abuse of the broadband resources by P2P control and management
- Easy and capable to scale up the operation

Solution Components

N22 "USE" system components are summarized in the following table:

"USE" Components	Description	Cisco Components
USE/xPOD	Centralized User Account, Policy and Billing management
USE/Portal	Self-service web portal for all services from Subscription, Activation till Billing, all in Real-time
USE/Data	Enable High Speed internet access and VAS provisioning	SCE (Service Control Engine)
USE/BandView	Broadband usage and individual user behavior Analysis and Reporting System	SCE (Service Control Engine)
USE/UC	Integrated with Cisco UC to provide Voice VAS including Front Desk Management System	CallManager
USE/BC	Business Center ERP System including CRM, Contract Management, Billing etc
USE/OA	Interfacing with OA equipments to provide services on demand as well as usage Tracking and Billing in Real-Time
USE/NAC	Interfacing with NAC to ensure centralized setting of safety internet access policy	NAC (Network Admission Control)
USE/SHOP	Enable e-Commerce activities by using one user account, e.g. on-line shopping, food and drink ordering
USE/OSS	Interfacing with current OSS or N22 Value-stored Card

Solutions