Service Provider Strategy

Visual Networking

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Networks are an essential part of business, education, government, and home communications. Many residential, business, and mobile IP networking trends are being driven largely by a combination of video, social networking and advanced collaboration applications, termed “visual networking.”


The Cisco Visual Networking Index (VNI) is the company's ongoing effort to forecast and analyze the growth and use of IP networks worldwide.

Cisco has developed the Cisco VNI Forecast to estimate future global IP traffic growth. Highlights of current forecast include the following projections:

  • Global IP traffic will increase by a factor of four from 2009 to 2014, approaching 64 exabytes per month in 2014, compared to approximately 15 exabytes per month in 2009.
  • By 2014, annual global IP traffic will reach almost three-fourths of a zettabyte (767 exabytes). A zettabyte is a trillion gigabytes.
  • By 2014, the various forms of video (TV, VoD, Internet Video, and P2P) will exceed 91 percent of global consumer traffic.
  • By 2014, global online video will approach 57 percent of consumer Internet traffic (up from 40 percent in 2010).
  • Globally, mobile data traffic will double every year through 2014, increasing 39 times between 2009 and 2014.

Cisco VNI Pulse activities provide qualitative views of consumer network usage patterns and trends through direct data collection from surveys and free applications. Designed to provide consumers with individual and aggregate global data on usage trends and mobile network speeds, these applications include:

As bandwidth-intensive advanced services make network resources even more precious, enabling a better understanding of our network behavior will help save another valuable resource: your time.


Resources

Cisco VNI Usage research provides quantitative insights into current activity on service provider networks and qualitative samples of consumers' online behavior. In this cooperative program, more than 20 global service providers share anonymous, aggregate data with Cisco to analyze current network usage trends and gauge future infrastructure requirements.


Participating service providers serve millions of subscribers from around the world. They represent the mobile, wireline, and cable segments throughout North America, Latin America, Europe, Asia-Pac and various emerging markets.


Featured Content

What is Your VNI Pulse?

Free applications show your network usage and speed compared to others.


What’s a Zettabyte?

Understand the value and size of IP traffic metrics.

 

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