Software Platform Enables Media & Entertainment Industry to Deliver More Social and Personalized Online Experiences for Branded Content

LAS VEGAS - January 9, 2009 - At the 2009 International Consumer Electronics Show (CES) in Las Vegas, Cisco® today announced the availability of the Cisco Eos TM hosted white-label software platform that allows Media & Entertainment companies to create, manage and grow online communities around their content. Cisco Eos is a powerful, integrated platform that integrates social networking, content management and site administration features into a single operating environment, allowing content owners to deliver immersive consumer experiences, while increasing revenue opportunities and reducing operational costs. Warner Music Group is the first entertainment company to use the Cisco Eos platform for artist sites from Laura Izibor (www.lauraizibor.com) and Sean Paul (www.allseanpaul.com).

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1 Cisco Executive Thought Leadership Research, Feb. 2008

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About Cisco's Consumer Business

Cisco's consumer business includes home networking products, set-top boxes, media solutions and content delivery systems. Through collaboration with technology partners, service providers, content providers, retailers and consumer electronic device manufacturers, Cisco is expanding the Human Network to create an intelligent, end-to-end media-optimized network that extends from the content source to the consumer.