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Channel Partner Program

Enhanced Channel Partner Program
Cisco is committed to strengthening our partnership and continuing our value-based channel strategy. The program continues to offer certifications, specializations and incentives. You will be able to build on your investments and obtain new capabilities to capture your share of the growing market.

Enabling Partner Growth, Differentiation and Profitability

To meet customer needs and help you capture this dynamic growth opportunity, the industry-leading Cisco Channel Partner Program has evolved to help you accelerate growth, differentiate your business, and drive greater profitability.
pdf file icon Enhanced Channel Partner Program
     (PDF - 220KB)
pdf file icon Transition Guide (PDF - 674KB)
pdf file icon Step by Step Guide for Select Cert / SMB Specialization (PDF - 60KB)
pdf file icon 30-60-90 Day Jumpstart Plan for New Select Partners (PDF - 60KB)

Webcast

What's New in the Enhanced Cisco Channel Partner Program
> Learn More

Certification Enhancements

Certifications now reflect the breadth of technology skills. You can continue to build your expertise to deliver Integrated Networking Solutions - Security, Unified Communications, Wireless LAN, Routing and Switching.

Your investment in developing broader, integrated technology skills will enable you to deliver the integrated networking solutions customers are demanding and enable you to broaden your role and open new markets.  >Learn more

Specialization Enhancements

Specializations now reflect the depth of technology skills, with three specialization levels available to provide more differentiation opportunities - Express, Advanced, and Master Specialization. Each level includes sales, technical, and Cisco Lifecycle Services training.

Your focus on developing deeper technology skills will enable you to further differentiate your business by offering sophisticated technology solutions. Improve deployment success, strengthen customer relationships, and help drive profitability using the proven, repeated processes of the Cisco Lifecycle Services approach.  >Learn more

Note: Master Specializations will be available July 2006

Program Rewards

One thing that hasn't changed is Cisco's commitment to reward you for your loyalty to Cisco and value-add to customers-through enhanced economic incentives, new ways to capitalize on the Cisco brand, preference with the Cisco sales organization, co-marketing opportunities and funding, and a variety of service enablement programs.

We will continue to reward you for investing in certification and will retain our Value Incentive Program (VIP), Opportunity Incentive Program (OIP), Solutions Incentive Program (SIP), as well as our Technology Migration Program (TMP) and Trade-In Accelerator Promotion (TAP). >Learn more.

To reward your value-add and investments, we are offering all Certified Partners advanced specialization discounts. In addition, we will be offering t iered VIP rewards for three new specialization levels and Gold Certified partners will receive an additional VIP reward.

Important Transition Dates

    2006

  • On March 14, 2006, six new base specializations launched, including Express Foundation, Express Unified Communications, Advanced Security, Advanced Unified Communications, Advanced Routing and Switching, Advanced Wireless LAN
  • Several existing specializations were retired, including IP Communications, IP Communications Express, Routing and Switching, Wireless LAN, and Security/VPN.

    You can apply for or renew these retired specializations through June 14, 2006.
  • During the first year of the transition, March 2006 through March 2007, you can achieve new specializations as your retired specializations expire.

    Certifications will be renewed under the current program during this period.
  • In October 2006, the new Advanced Specialization discounts will be implemented, allowing six months for you to qualify.

    2007

  • Starting on March 1, 2007, new certification requirements will apply upon your next certification anniversary that falls on or after this date.

    2008

  • March 2008, all partners will be certified under the new program.
Benefits

By leading the industry and strategically evolving the Cisco Channel Partner Program we are providing unprecedented opportunities for you to accelerate growth, differentiate your business, and drive greater profitability. There has never been a better time to be a Cisco partner. As one of our most valued partners, we ask you to lead with us, evolve with us, and grow with us - now.

Partner Success Story

New IDC whitepaper shows how Partner Program can help companies improve performance and profitability. pdf file icon >Read more (PDF - 90KB)

Additional Resources

Webcast

What's New in the Enhanced Cisco Channel Partner Program
> Learn More

Partner News

Enhanced Cisco Channel Partner Program Announcement
Partner Summit March 15, 2006

Relationships

There are three types of relationships to help you deliver value-added services, technical expertise, and higher levels of satisfaction to your customers:

Cisco Registered Partner
Being a Registered Partner is a requirement of becoming a Cisco Certified Partner and/or Cisco Specialized Partner. > Read More

Cisco Specialised Partner
The Cisco Specialised Partner program allows your organisation to develop its expertise in technologies, solutions, and services. Specialisation is required in order to qualify for the Certified Partner program. > Read More

Cisco Certified Partner
The Cisco Certified Partner program integrates the technology focus of Cisco channel specializations, flexible individual career certification requirements, customer satisfaction tools, and pre- and post-sales support capabilities. > Read More

Four levels of certification are offered:

  • Gold offers the highest credibility in the marketplace. Cisco Gold Certified Partners deliver the highest level of support, have achieved a measurable level of customer satisfaction, and are typically recognized for gaining expertise in three specializations.
  • Silver gives your company enhanced credibility, provides objective evidence of your superior service and support capabilities, and rewards you with recognition for focusing on at least two specializations.
  • Premier offers your company credibility and access to Cisco programs, as well as recognition for focusing on at least one specialization.
  • Select With this entry-level certification, Cisco Select Certified Partners benefit from an increased level of support from Cisco, including access to best-in-class products and services, technical support, productivity tools, online training, and marketing resources, and rewards you with recognition for achieving the SMB Specialization.
Benefits

The level of rewards available to your company depends on your level of competencies and capabilities. Rewards available to all partners include:

•  Access to the Cisco Brand

•  Discounts and Promotions

•  Access to the Requires Log In Partner E-Learning Connection & Requires Log In Privileged Offers from Cisco Learning Partners

•  Channel Incentive Program

•  Opportunity Incentive Program (OIP)

•  Solutions Incentive Program (SIP)

•  Value Incentive Program (VIP)

Downloadable Resources

•   pdf file icon Channel Partner Program (PDF - 806k)
•   pdf file icon Channel Specialization Program (PDF - 534k)
•   pdf file icon Channel Certification Program (PDF - 341k)