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NETWORKERS AUDIENCE PROFILE
Networkers 2003

Networkers is the place to meet face to face with your target audience to drive sales for your company. Networkers attendees, the people who recommend products and make purchasing decisions for their organizations, visit the World of Solutions to evaluate solutions for their upcoming networking projects.

And as you can see in the following Audience Profile, these networking professionals are ready to buy:

Networkers 2002 Audience Profile
  • More than 90% of Networkers attendees play a key role in making decisions for purchasing networking solutions.
  • Almost one-third of Networkers attendees have budgets between $100,000 and $1,000,000+ to spend on upcoming networking projects. Over half of the attendees have projects to complete between now and the next 6 months.
  • More than 75% percent of Networkers 2002 attendees said that the World of Solutions is valuable to their product evaluation and buying process.
Source: Networkers 2002 registration and survey responses.


Organization Type Represented by Attendees

Organization Type % Attendees
Commercial (Small/Medium Business) 13%
Enterprise 58%
Service Provider (Public Network Services) 11%
Service Provider (Internal IT Projects) 3%
Networking Academy 16%

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Industry/Type of Business Represented by Enterprise and Commercial Attendees

Industry/Type of Business % Attendees
Accounting/Banking/Financial Services 13%
Broadcast 1%
Computer (Hardware/Software) 14%
Consumer Packaged Goods 2%
Healthcare/Healthcare Services 6%
Hospitality (Hotel & Leisure) 1%
Manufacturing 6%
Other 9%
Print 1%
Professional and Consulting Services 2%
Retail 3%
Service/Provider/Telecommunications 5%
Transportation 1%
Utilities 3%
Wholesale/Distribution 1%
Not Indicated 4%
Government:  
  Federal 9%
  Local 4%
  State 3%
Education:  
  K-12 2%
  Community College 2%
  University 7%

The above information does not include responses from Cisco Networking Academy attendees.


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Types of Service Provider Companies Represented by Service Provider Attendees

Types of Service Provider Companies % Attendees
Application Service Provider(ASP)/
Application Infrastructure Service Provider(AIP)
9%
Building Local Exchange Carrier (BLEC) 1%
Cable TV Broadcaster/MSO 2%
Carrier Service Reseller 3%
Competitive Local Exchange Carrier (CLEC) 7%
Ethernet Service Provider/Data Local Exchange Carrier (DLEC) 3%
Incumbent Local Exchange Carrier (ILEC) 16%
Internet Service Provider(ISP) 24%
Long Distance Carrier/Interexchange Carrier (IXC) 5%
Other 16%
Other Licensed Operator (OLO) 1%
Post, Telephone and Telegraph (PTT) 1%
Utilities 1%
Web Hosting 1%
Wireless Service Provider 2%
Not Indicated 6%

The above information includes responses only from attendees with Service Provider organization types.


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Attendees' Job Functions

Job Functions % Attendees
IT/MIS/Network Operations/Networking Engineering: 80%
  Capacity Planning 1%
  Data Management 1%
  Engineering Operations 2%
  Infrastructure/Deployment 4%
  Networking 25%
  Networking Engineer 35%
  Operations 2%
  Security Operations 1%
  System Engineer 5%
  Telecom Management 2%
  IT/MIS/Network Operations/
Networking Engineer-Other
2%
Business Development/Alliances 2%
CTO/CIO 1%
Customer/Product Support 2%
Executive Management (CEO/CFO/President/Owner) 1%
Educator/Teacher/Instructor 1%
Operations/Facilities 2%
Product Manager 1%
Sales 2%
Service Development 1%
Other 4%
Not Indicated 4%

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Job Level Represented by Attendees

Job Level % Attendees
Individual Contributor 66%
Management 27%
Executive 3%
Not Indicated 4%

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Purchasing Roles of Attendees

Purchasing Roles % Attendees
Authorize 8%
Recommend/Influence 35%
Evaluate 24%
Not Indicated 26%

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Networking Project Budget Information for Attendee Companies

Project Budget

Project Budget % Attendees
$1,000,000+ 9%
$500,001 - $1,000,000 7%
$100,001 - $500,000 13%
$5,001 - $100,000 13%
$2,501 - $5,000 1%
$1,001 - $2,500 <1%
>$1000 1%
Budget Available but $ Value Unknown 18%
No Budget Available or No Budget Indicated 11%
Not Indicated 27%


Next Networking Project % Attendees
Now or within 3 months 49%
4 to 6 months 12%
7 to 12 months 5%
12+ months 2%
No Project Planned 10%
Not Indicated 22%

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Sampling of Companies and Organizations Represented by Networkers 2002 San Diego and Orlando Attendees

24 Hour Fitness
3M
AAA Auto Club
ABC Television Network
Abercrombie & Fitch
Adobe Systems
Aetna, Inc.
Air Liquide America
Albany Molecular Research
Alcatel e-Business
Aliant Telecom
Alliance Coal, LLC
Alliant Energy
Allstate Insurance
American Airlines
American Color Graphics
American Electric Power
American Express
American Family Insurance
American Greetings
American Honda Motor Company
American Red Cross
Ameritech
Amgen, Inc.
Anheuser-Busch Companies, Inc.
AOL Time Warner, Inc.
AON Corporation
Apple Computers
Applied Materials
ARAMARK
AT&T Corporation
Autodesk
Automatic Data Processing
AVON Products, Inc.
Baltimore Gas & Electric
Bank of America Corporation
Barclays Global Investors
Bax Global
Bayer AG
Beazer Homes USA, Inc.
Bechtel
Belkin Components
Bill & Melinda Gates Fndtn.
Blue Cross Blue Shield
BMW Financial Services
Boehringer Mannheim
Boehringer Pharmaceuticals
Boeing Company, Inc.
Booz Allen Hamilton
Bristol Myers Squibb
Bureau of Land Management
Burlington Coat Factory
California Steel Industry
Canadian Grain Commission
Cap Gemini Ernst & Young
Capital One Financial
Caterpillar
Census Bureau
Center for Library Automation
Centers for Disease Control
Charles Schwab
ChevronTexaco
CIGNA Corporation
Cingular Wireless
Circuit City
CITGO Petroleum
City & County of San Francisco
Clear Channel Communications
Clorox
Coca-Cola Company
Colgate-Palmolive Company
Comcast Corporation
ConAgra Foods
Conde Nast Publications
Costco Wholesale
Cox Communications
Creative Artists Agency
Credit Lyonnais
Customs & Revenue Agency
Danaher Corporation
Defense Information Systems Agency
Dell Computer Corporation
Delta Faucet
Department of Agriculture
Department of Defense
Department of Foreign Affairs
Department of Justice
Deutsche Telekom AG
Dillards, Inc.
Directv
Discover Financial Services
DuPont
EarthLink
Eastman Chemical Company
EBay
EDS
Elan Biopharmaceuticals
Electronic Arts
Enbridge Pipelines, Inc.
Enterprise Rent-A-Car
Exxon Mobile Corporation
Fairmont Hotels & Resorts
Famous Footwear
Fannie Mae Corporation
Farmers Insurance
FBI
Federal Express
Federal Reserve Bank
Fireman's Fund & Insurance
First USA Bank
FootLocker, Inc.
Ford Motor Company
France Telecom
Freddie Mac
GE Capital IT Solutions
Geico
General Electric
Georgetown University
Georgia-Pacific Corporation
Gillette Company
GlaxoSmithKline
Goodyear Tire & Rubber Company
Graham Packaging Company
Grand Canyon National Park
Grant Forest Products, Inc.
Gucci America, Inc.
H&R Block
Hallmark Cards
Hamilton Beach
Harley-Davidson Motor Company
Harrah's Entertainment, Inc.
Harvard University
Hellmann Worldwide Logistics
Herman Miller, Inc.
Hershey Foods Corporation
Hilton Hotels
Hitachi Data Systems
HJ Heinz
Hon Industries
Honeywell
HSBC
Hughes Network Systems
Humana, Inc.
IBM
Idaho Power Company
Ikon Office Solutions
Imation
ING Group
Ingersoll Rand
Ingram Micro
Intel
Inter-America Development Bank
Internal Revenue Service
International Monetary Fund
International Truck & Engine
Iomega Corporation
ITT Industries
Japan Telecom
JB Hunt Transport, Inc.
JCPenney Company
JD Edwards & Company
John Hancock Financial
Johns Hopkins University
Johnson & Johnson
Johnson Controls
Jostens
Kaiser Permanente
Kelly Services
Kemper Insurance
Kinko's
Koch Pipeline
KPMG Consulting
Kraft
Labatt Brewing Company
Land O'Lakes
Lawrence Berkeley Laboratory
LEGO Systems, Inc.
Lehman Brothers
Levi Strauss & Company
Lexis Nexis
Liberty Mutual
Lockheed Martin Corporation
Loews Hotels
Longs Drug Stores
Los Angeles County
Lowe's Companies, Inc.
Lufthansa
Macromedia
Marathon Oil Company
Marriott Hotels
MasterCard International
May Department Stores
Mayo Clinic
McKesson Corporation
Mentor Graphics Corporation
Merrill Lynch
MGM Studios
Microsoft
Millennium Pharmaceuticals
Minnesota Corn Processors
Mitel Networks
Morgan Stanley
Motorola
MSC Software
Mutual of Omaha
NASA AMES Research Center
Nasdaq Stock Market
National Astronomy Observatory
National Security Agency
Nationwide Building Society
Naval Air Warfare Center
Nestle Purina Petcare Company
New York Thruway Authority
New Zealand Dairy Services
Norlight Telecommunications
Northrop Grumman Corporation
Nu Skin Enterprises
Office Depot
Office for National Statistics
OfficeMax, Inc.
OpenTable, Inc.
Oracle
Orlando Sentinel
Pacific Bell
Pacific Coast Building
Panasonic
Paramount Pictures Corporation
Penn Stainless Products, Inc.
PeopleSoft
PepsiCo
Petco Animal Supplies
Pfizer, Inc.
PG&E
PGA Tour
Philip Morris
Phillips Petroleum
Playtex Products, Inc.
PricewaterhouseCoopers, LLC
Procter & Gamble
Progressive Insurance
Public Broadcasting Service
Publix Super Markets
Qualcomm, Inc.
Qwest Communications
Railcar Management, Inc.
Raley's
RealNetworks, Inc.
REI
Reliant Energy
Reuters Group
Robertson Marketing Group
Robertson Stephens
Royal Caribbean Cruise Lines
SAFECO Insurance Company
Safeway, Inc.
San Diego Gas & Electric
San Jose International Airport
SBC Communications
Seagate Technology
Sears Roebuck & Company
Shell Transport & Trading
Sherwin Williams Company
Siemens
Smith Transport, Inc.
Smithsonian Institution
Snapon Tools
Social Security Administration
Solar Turbines
Sony Corporation
Southern California Edison
Southwestern Bell
Sports Illustrated
Sprint
Stanley Works, Inc.
State Farm Insurance
State of California
State of Texas
Stevedoring Services
Summit Polymers, Inc.
Sun Microsystems
T Rowe Price & Associates
Target Corporation
Temple Inland Forest Products
Texas Instruments
The Container Store
TIAA-CREF
Time Warner
T-Mobile Wireless Broadband
Tower Records
Toyota Motor Corporation
Tricon Global Restaurants
Tubular Steel, Inc.
Tupperware
Tyco Healthcare
Tyson Foods
UCLA Medical Center
Unisys Corporation
United Parcel Service
United States Government
Universal Studios
University of Arizona
UNOCAL
US Air Force
US Postal Service
USDA
UUNET Technologies
Valero Energy Corporation
VeriSign, Inc.
Visa International
Vivendi-Universal
VoiceStream Wireless
Volkswagen
Wachovia Corporation
Walgreens
Wal-Mart Stores, Inc.
Walt Disney Company
Washington Mutual
Wells Dairy
Western Union
Whirlpool
WorldCom
Wyeth Pharmaceuticals
Xerox Corporation
Xpedx
Zurich Financial Services


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Size of Companies Represented by Attendees

Attendees representing enterprise and service provider organizations tend to come mostly from companies with 5,000 or more employees. Attendees from commercial organizations tend to come from mid-sized companies with 100-500 employees.

Source: Networkers 2002 San Diego and Orlando Attendee Surveys and Registration Information

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Attendees' Key Areas of Interest

Networkers 2002 attendees noted that they attended the event to learn more about the following areas:

Key Areas of Interest % Attendees
ATM 7%
Broadband Access 27%
Cable 13%
Caching 14%
Contact Center 9%
Content Networking 30%
Edge Solutions 18%
Ethernet Access 46%
Fixed Wireless 34%
Internet OSS Solutions 2%
Layer 3 Switching 8%
Metro 17%
Mobile Wireless 4%
Mobility 20%
Network Management 58%
Network Security 53%
Network Security/VPN 9%
Optical Networking 10%
Optical/IP+Optical 5%
Other 2%
Remote Access 41%
Routing 66%
Storage Networking 22%
Switching 56%
Unified Messaging 14%
VPNs 51%
Voice 7%
Voice, Video, Data Convergence 45%
WAN/Edge Routing 8%
Not Indicated 10%

Attendees were able to select multiple areas of interest. Numbers reflect percentage of attendees interested in a particular area.

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