Guide to marketing

Step 1 - Review Business Goals
Align marketing and business goals. Before beginning an activity, verify that your program goals support your broader company initiatives.

Step 2 - Determine Marketing Goals Appropriate goals include: increased awareness, lead generation or announcements. A marketing activity will complement your sales effort.

Step 3 - Develop and Approve a Budget
Identify the available budget. The amount of funding available will determine the scope of the project.

Activity/Program planning worksheet Activity/Program Costing worksheet

Step 4 - Develop an Implementation Plan and Production Schedule
Use the Planning Guide to help you formulate a program, which is most appropriate for your company.

Step 5 - Design and Produce Campaign
Use the Cisco Registered Partner logo in your activities.