Groundbreaking Coverage Delivered over Three Screens
NBC's coverage of the Beijing Olympic Games was one of the most ambitious media projects ever. NBC selected Cisco to provide the IP contribution video network infrastructure and IPTV video encoding solutions to support their Olympic Games coverage.
The groundbreaking trans-oceanic network powered by Cisco enabled the transfer of gigabyte-sized files between Beijing, New York and Los Angeles. Here are a few interesting facts:
The Platform Blog:
NBC, “America's Olympic Network,” owns the exclusive
U.S. media rights to the Olympic Games, television’s most powerful property,
through 2012, which includes Beijing in 2008, Vancouver in 2010 and London
in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented
3,600 hours of coverage, highlighted by NBC in primetime with live swimming,
gymnastics and beach volleyball. In August 2004, 203 million viewers watched
as the networks of NBC Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo,
and NBC’s HD affiliates—offered a then record 1,210 hours of
Olympic coverage from Athens.