Increase Messaging Revenues and Create Cross-Promotion Opportunities
Mobile operators can increase text messaging revenues in partnership with media and entertainment companies, public interest groups, and other organizations that employ text messaging contests and campaigns to interactively engage their audiences with contest voting, trivia challenges, sweepstakes, and TXT chats. Additionally, operators can gain further revenues by cross-promoting other campaign-themed services such as: branded ringtones and answer tones, mobile music downloads, mobile videos, games and more.
Cisco IP NGN Difference
As subscribers send many thousands and potentially millions of nearly simultaneous text messages in response to audience polls during talent or reality show television broadcasts, radio campaigns, live internet webcasts, or even live in-person events, operators can enhance their SMS network scalability and capacity by using the Cisco IP Transfer Point (ITP) to divert the messages over Cisco IP Next-Generation Networks to dedicated SMS servers. The Cisco ITP is a comprehensive solution for transporting high-volume Signaling System 7 (SS7) traffic over legacy time-division multiplexing (TDM) networks or next-generation SS7-over-IP networks.
Vendors
Acision
Acision offers mobile messaging application platforms that integrate with the Cisco IP Transfer Point (ITP).
Cisco IP NGN Solution
Next-Generation Signaling for Mobile Operators
Circumventing the bandwidth-constrained TDM network, the Cisco IP Transfer Point (ITP) offloads SMS traffic from the TDM network to a high-capacity SS7-over-IP network, enabling efficient delivery of bursty, high-volume voting traffic while preserving TDM bandwidth for mission-critical SS7 functions.
Cisco Services for Service Providers
Design, implementation,
and optimization services for mobile applications.
Additional Resources
White Papers
Cisco IP Transfer Point
Business Case for Cisco IP Solutions for Mobile Operators (PDF - 389 KB)
News
AT&T announces "American Idol" seventh Season breaks all-time record for text messaging
TELUS Enhances Short Messaging Service with Innovative Cisco IP NGN Technology
Digicel extends cellular network for service and customer growth
KTF enhances 3G mobile communications service
