Retain Customers and Increase Revenue

Reduce customer churn and avoid the high cost of acquiring new customers. Customer affinity programs like those used in other industries such as retail and banking can help you retain and reward your most loyal and valuable customers, and also increase in revenue by stimulating additional service consumption.

Cisco IP NGN Difference

Cisco Mobile Internet solutions help you retain customers and generate new revenue by enhancing subscriber relationships through customer affinity programs. The solution tracks loyalty programs award points for mobile subscribers based on service use, length of relationship, and other metrics. Subscribers can exchange these loyalty points for discounted or free communication services, program partner services or products, or other merchandise.

Vendor Spotlight

Openet
Openet’s scalable and comprehensive FusionWorks framework works with Cisco Mobile Internet solutions to help you offer customer-friendly pricing plans and promotions for both pre- and postpaid subscribers. Openet is a Cisco Technology Developer Partner.

Cisco IP NGN Solution

Cisco Content Billing for Mobile Operators
Content-based billing, subscriber access control, and account balance enforcement.

IP RAN - Radio Access Networks
Mobile backhaul aggregation for cost-efficient transition to a single converged Carrier Ethernet infrastructure without service disruption.

Cisco Wireless/Mobility Services for Operators
Design, implementation, and optimization services for mobile applications.

Additional Resources

White Papers

Cisco Content Services Gateway Release 2 (CSG2) Performance Test Results (PDF - 225 KB)

Cisco GGSN Performance Leadership Test Results (PDF - 410 KB)

News

Openet and Cisco help service providers perform real-time content service delivery and charging