In order to grow, a business must acquire new customers. Cisco and salesforce.com have teamed up to deliver an integrated solution that helps you stay close to both.

Cisco Unified CallConnector for salesforce.com integrates the Cisco Unified Communications system with salesforce.com's on-demand customer relationship management (CRM) services. The result is an easy-to-use, more complete on-demand (or hosted) CRM solution that helps you increase productivity and improve customer satisfaction. Among the features and benefits this integrated solution provides are:

• For inbound customer calls to your Cisco Unified IP phones, employees can immediately view the customer's recent activity history, outstanding follow-up tasks, sales opportunities, service level agreements, and more, in just a few clicks.
• Home-based workers and remote sales teams using Cisco Unified IP phones and an Internet-connected PC have access to the same integrated telephony-salesforce.com tools as those working in the main office.
• Salesforce.com's on-demand business services provide a platform for you to customize and develop features for your own use. You can incorporate feature-rich telephony capabilities such as voice, presence awareness, collaboration, conferencing, and video with the suite of salesforce.com on-demand business applications.

This platform-level mash-up marries the power of the Business Web with the flexibility of the Cisco Unified Communications system. The combination provides unrivaled flexibility for our customers to freely communicate and interact on the Web," says Marc Benioff, chairman and CEO of salesforce.com.