What Is the Opportunity?
What Are the Challenges?
• Offering single data service to a subscriber who is using multiple devices, all of which share the same mobile data quota (i.e., multiple International Mobile Equipment Identity [IMEI] and International Mobile Subscriber Identity [IMSI] values mapping to the same Mobile Station ISDN).
• Allowing a subscriber to replenish the account when the quota is depleted in a manner that affects all devices.
How Will This Impact My Business?
• Increases average revenue per user (ARPU). Multidevice data plans can increase growth in operators' mobile data revenue from incremental per-device monthly fees.
• Provides opportunities to sell higher-priced data plans due to the likelihood that subscribers will need to increase their quota plans to accommodate increased usage across all their devices. For example, Cisco VNI estimates that a tablet generates five times more traffic than the average smartphone (Figure 1).
Figure 1. Multidevice Plans Must Accommodate Usage Characteristics of Different Devices
Source: Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast, 2010-2015
What Do I Need?
• Cisco ASR 5000 Multimedia Core Platform: Purpose-built mobile multimedia core platform that delivers the performance and intelligence required by today's mobile networks.
• Cisco In-Line Services: Intelligent functions that are integrated into the Cisco ASR 5000 and implemented in the bearer traffic, eliminating the need for external lower-reliability network elements while simplifying the network through integrated services. Multidevice plans use several In-Line Services functions, such as application detection and control, Enhanced Charging Service, and policy enforcement.
• Cisco Mobility Unified Reporting System: Solution providing comprehensive statistical analysis and trending of network attributes and subscriber sessions through tight integration with the deep packet inspection (DPI) capabilities of the Cisco ASR 5000. This solution helps operators optimize network performance, target new services, and plan infrastructure investments.
• Cisco Policy and Charging Control (PCC): Standards-based, highly scalable solution for operators to efficiently optimize network resources across subscribers and services while providing significant revenue opportunities by allowing the deployment of new personalized services.
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