Q. What is the Cisco® Visual Networking Index (VNI) Service Adoption Forecast and what is the relevance of the data it provides?
A. The Cisco VNI Service Adoption Forecast projects the global and regional adoption rates of select residential, consumer mobile, and business services and applications, as well as the underlying addressable markets (subscribers and users) and relevant devices and connections that support our projections. This study includes forward-looking estimates for 27 select end-user application and service penetration rates in three primary user categories: residential, consumer mobile, and business.
Q. Is the Cisco VNI Services Adoption Forecast a new research study from Cisco?
A. The Cisco VNI Services Adoption Forecast evolved from the Cisco Connected Life User Experience (CLUE) Index. This revised study now provides service adoption forecasts within the context of relevant global and regional addressable markets over the specified forecast period (2011˗2016).
Q. How does the Cisco VNI Service Adoption Forecast relate to Cisco's other thought leadership programs?
A. The VNI Service Adoption Forecast is closely aligned with the Cisco Visual Networking fixed and mobile IP traffic forecasts, which focus on global network bandwidth consumption, and the Cisco Global Cloud Index (GCI), which forecasts cloud-based IP traffic growth. Both the service adoption and traffic studies are based on the same global and regional estimates for population, network users and subscribers, and devices and connections.
Q. What are the criteria for selecting services included in the Cisco VNI Service Adoption Forecast?
A. The Cisco VNI Service Adoption Forecast projects the global and regional adoption of 27 advanced services across three categories: residential, consumer mobile, and business. The services selected represent a range of end-user applications, from highly penetrated services such as consumer short message service (SMS), to high-growth next-generation services such as business room-based videoconferencing and mobile commerce.
Q. What methodology is the basis for the Cisco VNI Service Adoption Forecast? What data sources were used to create the forecast?
A. The Cisco VNI Service Adoption Forecast follows a rigorous methodology to estimate and forecast advanced service and device adoption by end users around the world. The research makes use of a variety of data sources:
• Publicly available data from international and national institutions (United Nations Department of Population, U.S. CIA, and National Census Bureaus)
• Regulatory and government reports (Ministries of Information such as CNNIC, NIC.br, ACMA, and OfCom)
• Independent research and survey data from respected research firms such as AMI, Arbitron, Informa, IDC, Gartner, Screen Digest, Strategy Analytics, SNL Kagan, Nielsen, Ovum, and Wainhouse Research
Cisco VNI analysts have developed and applied extensive data modeling techniques to analyze both supply-side data such as shipments of technology products as well as demand-side data such as user adoption and preferences. This approach provides a consistent and reliable means to predict how global and regional populations, addressable markets, devices and connections, and ultimately service adoption rates will grow over the forecast period.
Q. Why does the Cisco VNI Service Adoption Forecast include devices and connections forecast data?
A. A key driver for services adoption is the global proliferation of devices and connections across mobile and fixed networks, as well as across consumer and business segments. Providing devices and connections forecast data helps to understand the trends in the market that influence services adoption growth.
Q. What other Cisco VNI Services Adoption Forecast resources are available?
• Highlights Tool: Learn more about the main population, service adoption, and device trends across regions.
• Graphing Tool: Create custom visualizations of Cisco VNI Service Adoption data to export for articles and reports.
• Services Gauge: Compare bandwidth requirements of select advanced services.
• Case Studies: See how global service providers are delivering innovative services in their unique markets.
Q. May I or my organization or company use or publish Cisco VNI Service Adoption Forecast data?
A. Yes. Cisco welcomes and encourages press, analysts, service providers, regulators, and other interested parties (business or academic) to use and reference our research. We do require that proper Cisco attribution be given for any and all Cisco VNI data that is published or shared in private or public print and electronic forms (for example, Source: Cisco Visual Networking Index [or VNI] Service Adoption Forecast, 2011-2016).
Q. How can I ask questions about the Cisco VNI Services Adoption Forecast?