WebEx Case Study: LUMEDX
LUMEDX Expands Reach with Webcasts
Small company uses webcasts to build awareness of its cardiovascular information and imaging systems products.
LUMEDX uses Cisco WebEx Event Center to deliver webcasts that drive lead generation campaigns and build customer rapport.
- Drove large increase in opportunity leads from online events
- Increased contact with over 500 clients
- Gained competitive edge over much larger companies with WebEx events
The accessibility of these webcasts has made a significant difference in our ability to engage with high-level management at healthcare facilities.- Randy Lasnick, director of marketing, LUMEDX