WebEx Case Study: LUMEDX
Viewing this video requires Adobe Flash Player 8 with JavaScript enabled.
Media Options:
- Listen to Podcast (5:20 min)
- Read Case Study (PDF - 2.16 MB)
Next Steps:
LUMEDX Expands Reach with Webcasts
Challenge:
Small company uses webcasts to build awareness of its cardiovascular information and imaging systems products.
Solutions:
LUMEDX uses Cisco WebEx Event Center to deliver webcasts that drive lead generation campaigns and build customer rapport.
Results:
- Drove large increase in opportunity leads from online events
- Increased contact with over 500 clients
- Gained competitive edge over much larger companies with WebEx events
The accessibility of these webcasts has made a significant difference in our ability to engage with high-level management at healthcare facilities.- Randy Lasnick, director of marketing, LUMEDX