Guest

Connected Mobile Experiences

Cisco Mobility Services Engine Product Overview

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Overview

Ten billion mobile devices will populate our planet by 20161, and this proliferation in mobility is promoting the need for wireless connectivity. Many organizations are responding to this trend and providing guest Wi-Fi access, which presents many opportunities but also unknown risk. In addition, organizations are looking for ways to not only leverage Wi-Fi as a mere connectivity vehicle, but also a platform to deliver innovative user services and enhance the customer experience.
The Cisco® Mobility Services Engine (MSE) is a platform that provides a centralized and scalable way to deliver the following mobility services:

• Location Services increase visibility into the network by capturing and consolidating crucial information about RF spectrum, sources of RF interference, and devices and users on the network. Location Services also enable a rich set of real-time location services (RTLS).

• Advanced Location Services enable enterprises and service providers to deliver customized location-based mobile services to end users and use location analytics to gain insights into end-user behavior while in their venue.

• Wireless Intrusion Prevention System (WIPS) protects the network from wireless threats, rogue wireless devices, and denial-of-service (DoS) attacks to improve security and meet compliance objectives.

Product Benefits

The Cisco Mobility Services Engine with Location Services, Advanced Location Services, and WIPS provide the following industry benefits:

Table 1. Mobility Services Engine Benefits

Industry

Solution

Retail

• Improved shopping experience through mobile services
• Identification of customer trends and high-value shoppers
• Helps address PCI requirements

Healthcare

• Enhanced patient engagement through mobile services
• Equipment tracking
• Helps address HIPAA requirements

Transportation

• Planning and efficiency through passenger tracking and location analytics
• Enhanced passenger experience through augmented reality applications

Hospitality

• Improved guest experience through relevant mobile services and secure Wi-Fi
• Business efficiency and staff planning through guest location analytics

Technology Overview

Designed as an open platform, the MSE supports mobility services software in a modular fashion, with various configuration options based on network topology and the types of services required. The true value of the MSE is delivered through the various mobility services applications. Table 2 provides options of APIs, services, and platforms, and the remainder of this document will go into further detail.

Table 2. Mobility Services Overview

Feature

Benefits

APIs

• Application interface
• Mobile app API

Services

Location services

• Track and trace interferers, rogues, Wi-Fi clients, and RF tags
• Geo fencing/zone-based alerts
• Presence detection
• Systemwide interferer details
• Interferer event correlation
• Visualization of interferer zone of impact and interferer notification

Wireless intrusion prevention

• Detection and mitigation of security penetration and DoS attacks

Advanced Location Services

• Mobile concierge
• Location analytics

Platform

• Physical appliance
• Virtual appliance

Wireless Architecture Overview

Cisco MSE supports a wide variety of architectural models to support the needs of large, scalable centralized and distributed networks. Three models are presented:

• Wireless LAN controller (WLC) and MSE deployed locally: no WAN dependency

• WLC deployed locally and MSE deployed remotely: WAN dependency, 1 kbps per 50 endpoints

• WLC and MSE deployed remotely: no WAN dependency

Cisco supports existing and future software, including:

Cisco Location Services: Advanced Spectrum Services

Cisco CleanAir® technology is an effective tool to monitor and manage your network's RF conditions. The Cisco MSE extends those capabilities. Table 3 provides a summary of CleanAir plus MSE offers.

Table 3. CleanAir plus MSE Offers

 

CleanAir Access Points
(3500, 3600) plus WLC

CleanAir Access Points plus WLC plus MSE

Rogue mitigation

Yes

Yes

Detect, classify and mitigate interferers

Yes

Yes

Maintain air quality

Yes

Yes

Detect Layer 1 exploits

Yes

Yes

Track and trace rogues

No

Yes

Security penetration and DoS attack mitigation

No

Yes

Systemwide interferer details and event correlation

No

Yes

Zone of impact and interferer notification

No

Yes

Track and trace interferers and Layer 1 exploits

No

Yes

Cisco Location Services: Real-Time Location Services

MSE with RTLS provides presence detection and real-time location tracking, including track and trace of rogue devices, interferers, Wi-Fi clients, smartphones, and RFID tags.

Cisco Advanced Location Services

Enhancing customer experience and attracting and retaining customers are essential to any business, and Cisco Connected Mobile Experiences (CMX) deliver that experience using the Cisco Wi-Fi network and MSE Advanced Location Services. Cisco Advanced Location Services include location analytics and mobile concierge.

Location analytics provide real-time location analytics alongside historical trends, enabling greater visibility into customer movements and patterns through trending data. IT can use analytics to determine network utilization, peak usage, and the number and types of devices on the network. Lines of business can better understand how customers behave while onsite by tracking Wi-Fi signals within their venue, documenting their movements throughout facilities and using this rich, context-aware data for engaging with customers better.

Mobile concierge is a primary feature of Cisco MSE that allows engaging users through a native app on a smartphone. It also includes the mobile concierge SDK, a developer's kit that provides an easy-to-use approach to developing applications and services that use the MSE and provide content that is highly personalized for the individual and the context. The application partner ecosystem can use these APIs to provide access to applications and services developed by third parties for use with the MSE. The mobile concierge SDK allows end users to receive push notifications transparently onboarded to the Wi-Fi network and to receive personalized services.

Mobile concierge also enables service discovery through Layer 2 Mobility Services Advertising Protocol (MSAP). This allows service discovery without associating to the network and without requiring a mobile app on the smartphone. This capability will be available on Android phones shipping in CY13 with the Snapdragon silicon from Qualcomm Atheros. Qualcomm Atheros will also deliver precise indoor location capabilities on mobile devices by interoperating with Cisco Wi-Fi infrastructure.

Table 4 provides a detailed list of the features offered with the Location Services and Advanced Location Services licenses.

Table 4. Location Services Comparison

Feature

Location Services

Advanced Location Services

Advanced spectrum

Yes

Yes

RTLS

Yes

Yes

Location analytics

No

Yes

Mobile concierge

No

Yes

Cisco WIPS

With more devices coming onto the network, organizations are faced with unknown risk as well as compliance concerns. The Cisco WIPS monitors, mitigates, and reports malicious activity on the wireless network, including rogue access points, security penetration attacks, and DoS threats. This enables you to reduce liability, protect reputation, and help make sure of regulatory compliance.
Table 5 provides a summary of WIPS functionality that comes with WLC, WLC plus MSE, and WLC plus MSE plus CleanAir.

Table 5. Cisco WIPS Comparison

Feature

Base WIPS (WLC)

Adaptive WIPS (WLC plus MSE)

Adaptive WIPS (WLC plus MSE plus CleanAir)

Rogue access point and ad hoc rogue detection, classification, location tracking, and containment

Yes

Yes

Yes

Switchport tracing and disabling

Yes

Yes

Yes

Management frame impersonation detection

Yes

Yes

Yes

Rogue containment when WAN is down

Yes

Yes

Yes

Internal and external rogue access point detection and containment times

Yes

Yes

Yes

Smartphone tethering detection and containment

Yes

Yes

Yes

Location tracking and containment for DoS attacker and nonauthorized device that is trying to associate internal access point

Yes

Yes

Yes

Wired Equivalent Privacy (WEP) cracking detection

Yes

Yes

Yes

MAC spoofing rogue's detection and containment

Yes

Yes

Yes

Auto MAC learning and Internet connection sharing (ICS) detection

Yes

Yes

Yes

Internet connection sharing (ICS) detection

Yes

Yes

Yes

Enterprise-level alarm/event correlation

Yes

Yes

Yes

Attack signature threshold customization

Yes

Yes

Yes

Off-channel rogue detection and location, integrated into infrastructure

Yes

Yes

Yes

DoS signature updates

No

Yes

Yes

Wireless intrusion signature updates

No

Yes

Yes

Attack forensics (all signatures)

No

Yes

Yes

Non-Wi-Fi transmitter detection and location

No

No

Yes

Non-Wi-Fi bridge detection and location

No

No

Yes

Non-Wi-Fi access point detection and location

No

No

Yes

Layer 1 DoS attack location and detection

No

No

Yes

For More Information

For more information about the Cisco MSE and the services it provides to the Wi-Fi network, visit http://www.cisco.com/go/mse.
1Cisco 2012 Visual Networking Index.