Increase Revenue and Customer Loyalty
GSM mobile service operators are deploying High-Speed Downlink Packet Access
(HSDPA) to support the greater bandwidth requirements of media-rich applications,
including gaming, video, and IPTV. While these new applications can increase
revenues and customer loyalty, they can also increase RAN backhaul bandwidth
exponentially, a provisioning and “budget-busting” nightmare.
Cisco RAN Optimization over Pseudo-wire (OPW) is capable of routing HSDPA
traffic via alternative backhaul media such as Carrier Ethernet (MetroE)
and xDSL. Cisco OPW with HSDPA off-load makes possible rapid provisioning
of third-generation (3G) media-rich applications and reduces operating expenses.
Cisco OPW is available on the MWR-1941-DC and the ONS-15454 with the OPW-capable
IP card.
The same OPW solution that supports HSDPA off-load also supports optimization of second- and third-generation backhaul traffic.
OPW solution advantages include:
- HSDPA off-load to alternative bandwidth
- 50 percent efficiency gain for 2G traffic
- 15 to 90 percent efficiency gain for 3G traffic
- Extension of Cisco IOS software features to the cell site
- IP-PoP capability at the cell site (for IP-based services like P-VPN)
- Remote telemetry for efficient operation
- 3GPP R5/R6 compliance
The OPW solution with GSM/UMTS optimization and HSDPA off-load is just one part of the Cisco next-generation RAN portfolio.
