Advancements Create Industry's First Integrated Platform for Digital Signage, Enterprise TV, and Desktop Video Applications
SAN JOSE, Calif., June 10, 2008 - Cisco today introduced technology advancements for the Cisco® Digital Media System (DMS) that will help organizations enhance their customers' experiences, facilitate learning and improve employee productivity. As part of its industry-leading suite of digital media products and services, Cisco unveiled an interactive application, called Enterprise TV, a number of major advancements, including a new Cisco Digital Media Player 4400G and increased functionality for the company's existing digital signage and desktop video applications
In the 18 months since it was launched, the Cisco Digital Media System has gained significant market traction, seeing strong success across financial services, retail, education, sports, entertainment, and other industries. It now supports the delivery of high-quality, dynamic digital media communications for more than 600 customers around the world.
The Cisco Digital Media System is a key component of Cisco's business video strategy, which combines systems and services, using the network as the platform, to enable end-to-end, any-to-any video solutions that create powerful visual networking experiences.
"As the leading promoter of motorsports activities in the United States, we're in the business of creating compelling experiences for thousands of racing fans," said Bob Shafto, director of information technology for International Speedway Corp. "With Cisco's digital signage, our ability to reach those fans with more targeted visual communications is a significant opportunity. Utilizing digital media in a sports environment will provide us with more effective ways to increase revenues and have more intimate experiences with our fans."
The latest Cisco DMS 5.0 release includes the following new technologies, along with interface and usability advancements:
In addition, Cisco Wide-Area Application Services (WAAS) customers can use their existing wide-area network (WAN) optimization solution with DMS 5.0 to efficiently deliver digital media to branches, stores and other remote locations worldwide without making additional infrastructure investments.
"As businesses rapidly expand the use of video in key business processes, they are looking to simplify its management, consolidate the deployment of video applications, increase sales and reduce operating costs," said Thomas Wyatt, senior director and general manager, Cisco's Digital Media Systems business unit. "With the innovative advancements we're introducing today, the Cisco Digital Media System is the first solution in the industry to deliver a comprehensive suite of digital signage, Enterprise TV and desktop video applications, all managed from a single platform for the creation, management and access of compelling digital media over the network."
With the Cisco Digital Media System, complemented by Cisco's broad partner ecosystem of deployment, solution-development and content-creation partners, Cisco provides customers with all of the key elements for a successful digital media implementation.
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