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Bencom Retail

Retailer Introduces Push Marketing
on Cloud-Managed Wi-Fi

Cisco Meraki wireless solution helps Bencom Retail target customers more effectively in
flagship U.K. stores

Business Challenge

Mark Bishop is the IT manager for Bencom Retail, which operates the flagship
stores of United Colors of Benetton in the United Kingdom. As the company’s only
IT administrator, he spends most of his time travelling between Benetton stores
in London and solving retail IT problems. These tasks include repairing point-of-sale
terminals, maintaining electronic equipment for stocktaking, resetting malfunctioning
security cameras, and fixing phone systems.

The Solution

When Activator UK, Bencom’s managed service provider, recommended the Cisco®
Meraki wireless solution with advanced management and security features, Bishop
immediately wanted to try it.

Business Impact

  • The open public network directs users to a Benetton splash page and then on to a
    Twitter page, and Bishop is working with his public relations team to evaluate other
    marketing opportunities.

What the customer says

"What I like about Cisco Meraki is the ease of configuration and distribution. I think the dashboard is fantastic, including its analytics and its use of Google maps."
- Mark Bishop IT Manager Benetton UK

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