This multi-year, global effort will span operations in the United States and China.
The NBA will utilize Cisco technology to expand the way the league connects with fans worldwide. Cisco core technologies and mobility solutions will
be used across various league platforms to power all of the league’s communications and content delivery.
During marquee NBA events such as NBA All-Star, the NBA Playoffs and The Finals, Cisco networking technology solutions will be deployed to
enhance the game for fans, corporate customers, employees and media. Throughout the year on NBA TV, all programming and full-length games will be delivered
to fans throughout the United States and Asia utilizing encoders and decoders from Scientific Atlanta, a Cisco company.
As the NBA’s operations dramatically increase, the two organizations will explore new opportunities for the league to integrate Cisco technology,
including the potential use of TelePresence to create live, “face-to-face” meeting experiences over the network. Additionally, the NBA and Cisco will
examine the possibilities of expanding league partner presence at NBA
The NBA will make basketball history when the league holds its first-ever regular-season games in Europe, NBA Commissioner David Stern announced today. The New Jersey Nets and Toronto Raptors will square off for back-to-back games at The O2 arena in London, on March 4 and 5 as part of NBA Games - London 2011.
