Groundbreaking Coverage of the Beijing Olympic Games

In one of the single most ambitious media projects in history, NBC presented more than 3,600 hours of broadcast coverage during the 17-day event. Viewers of NBC's coverage of the Beijing Olympic Games used their PCs and laptops to access 2,200 hours of video that they could play back on demand, as well as 3,000 hours of highlights, rewinds, encores and scoring results. Individuals are also watching video and viewing results on their smartphones. Here are some of the record-breaking NBCOlympics.com video traffic statistics:

• Video Streams: 75.5 million for Beijing, 10.8 million for Athens and Torino Games combined (+601%)
• Unique Users: 51.9 million for Beijing, 25.2 million for Athens and Torino Games combined (+106%)
• Page Views: 1.24 billion for Beijing, 561.1 million for Athens and Torino Games combined (+122%)
• Hours of Video Streamed: 9.9 million hours of video consumed through for Beijing Games is the equivalent of 1,126 years of video.

NBC selected Cisco to provide Internet Protocol (IP) video network infrastructure and video-encoding solutions during the network's coverage of the 2008 Beijing Olympic Games (see press release). To learn more about how Cisco helped NBC to support Olympic experiences anywhere, anytime to multiple viewer devices, go to: http://www.cisco.com/go/connectedlife.

About NBC Olympics

NBC, "America's Olympic Network," owns the exclusive U.S. media rights to the Olympic Games, television's most powerful property, through 2012, which includes Beijing in 2008, Vancouver in 2010 and London in 2012. For additional information, go to NBCOlympics.com.

**Cisco is not an Olympic sponsor nor a partner of an Olympic organization, including the International Olympic Committee (IOC) and the Beijing Organizing Committee