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My Connected Smart Catalogue. I am an SMB. In my connected life, orders would be audited "conversations", not contracts. I want to engage online customers just like people who walk into my shop. I want to chat with them about the things they want, and refer them to product specialists. I want my sales team to give advice when orders are initiated, and throughout the order life-cycle. I want it to be easy for my shipper to provide status updates. I want this entire dialog logged with the order in real-time. I want to view/add to it from multiple devices, anywhere.
How did you find out about the Cisco Connected Life contest?
I saw it publicized on Yahoo! News … I follow stocks, so I read
that regularly.
What inspired your entry into the Connected Life contest?
It all started with my brother's company – he is an SMB wholesaler,
and it was witnessing his frustrations at trying to manage his inventory
and engage his partners that helped me come up with the idea for my own
company, Corefile. It was all about looking for a simple, easy, real-time
solution. Corefile is a hosted ecommerce solution … basically
a rich Web 2.0 application allowing people to better manage their catalogues
and channels. My entry into the Cisco Connected Life contest is an
extension of this core idea – simple, easy, real-time inventory management
in the SMB space.
Which technologies do you use today?
It's mostly the Web … I'm on a browser all day. I'm generally
a Microsoft Office user, but I have to also say that the collaborative
power of Google Spreadsheets is inspiring, and was also one of the inspirations
behind my own business. In terms of current trends, Adobe Flash is repositioning
the desktop.
Which technologies do you think you'll be using in the future?
I see the world as being massively networked in the future, and mobility
is the underlying strategy. The development of a rich hosted SMB
operating system will allow SMBs to become truly mobile, which will really
be a breakthrough.
What will you do with your prize money?
I'll be taking the Corefile team out for a nice dinner! It's their hard work that makes visions like the one in my entry become a reality.