SEE SP Mobility Summit

The Intelligent Platform for a Connected World

The exponential growth in the number of mobile users, devices, and applications creates more complexity for IT departments to meet performance expectations, maintain security, and deliver the experience their end users are demanding.

Please join us at a location near you to learn how to successfully address these challenges by interacting with our technical experts about how you can innovate to deliver converged wired and wireless access and intelligence for simplified network administration.

Who should attend?

  • Do you manage your organisation's network?
  • Are you responsible for network strategy at your organisation?
  • Are you a technical stakeholder in network deployments for BYOD collaboration or cloud/virtualization projects?
  • Are you concerned about how BYOD will impact the security of your network?

On the day you will learn how Cisco Unified Access can help IT build an intelligent network platform that delivers new levels of simplicity, agility, scale, and manageability. On the day we will share best practices, live demos and product information covering:

  • One policy: Consistent policy for all access methods.
  • One management: Single-pane-of-glass console for managing wired and wireless networks.
  • One network: Unified wired, wireless, and remote access network with open interfaces.

Why Attend?

  • Hear how Cisco is delivering a unified wired-wireless network solution with Cisco Unified Access.
  • Hear how you can address the challenges associated with the increase of devices and network traffic.
  • Hear how you can address the challenges associated with the increase of devices and network traffic.
  • Learn how to manage a converged wired and wireless network to provide a consistent high-quality user experience.
  • Hear best practices on how to implement security in an increasingly mobile and wireless environment.
  • See demos of the Cisco Unified Wired and Wireless network architecture business.

Agenda

Day #0 - Monday, March 18th, 2013
9:00 19:00 Arrival Hotel Kempinski Portoroz, Slovenia
19:00 22:00 Welcome cocktail and Dinner at Hotel Kempinski Portoroz, Slovenia
Day #1 - Tuesday, March 19th, 2013
PLENARY SESSIONS
    Topic/Activity Presenter
9:30 10:00 Executive Welcome Peter Hajdu, General Manager and Director, SEE
Elizabeta Janijicevic, Director, Cisco Service Provider Business, SEE
10:00 11:00 SP Mobility: today's Opportunity Teresa McEneny, Director, Mobile Internet, Global Service Provider Segment
11:00 12:00 Capturing Market Transitions: Key Trends Implications for Service Providers Jozek Gruskovnjak, Director, Emerging Markets Internet Business Solutions Group
12:00 13:30 Lunch and Networking
13:30 14:30 Increasing Service Provider Profitability Through Innovation Gennady Sirota, Vice President Mobile Internet Technology Group, Cisco
14:30 15:30 Monetizing the Mobile Internet with Software Powered Networks Giuseppe Ricagni, Mobility Presales Director, Central & Emerging
15:30 16:00 Break
16:00 17:30 Think Big with Small Cells David Hovey, Senior Mobile Architect, EMEA
17:30 19:30 Private time and networking
20:00 23:00 Dinner
Day #2 - Wednesday, March 20th, 2013
PLENARY SESSIONS
    Topic/Activity Presenter
9:00 10:00 The Mobile Data Deluge and Managing Networks Fit for Purpose Robert Pepper, Vice President Global Technology Policy
10:00 11:00 Cisco Evolved Packet Core Giuseppe Ricagni, Mobility Presales Director, Central & Emerging
11:00 11:30 Break
11:30 12:15 Mobile Backhaul Trends and Impact on Carrier Networks Ivan Zaklanovic, SP Business Development Manager, SEE
12:15 13:00 Helping Customers Bringing It All Together:
From Strategy to Implementation
Bernd Eule, Manager Advanced Services, EMEAR
13:00 14:30 Lunch

Speakers

  • Gennady Sirota

    Gennady Sirota

    Vice President
    Mobile Internet Technology Group, Cisco

    Gennady Sirota is Vice President of Product Management for Cisco’s Mobile Internet Technology Group (MITG). In this role, he drives the product strategy with his team and plays a critical role in building the SP mobility business by defining requirements for 4G packet core network and multimedia solutions, identifying key partnerships and developing/implementing innovative end-to-end architectures.

    Sirota brings 25 years of experience in the mobile telecom industry, designing, marketing and deploying 1G (AMPS/NAMPS), 2G (CDMA/GSM/GPRS), 3G (EV-DO/UMTS/HSPA) and 4G (LTE/EPC) access and packet core solutions.

    Prior to Cisco, Gennady Sirota served for over 9 years as Executive Vice President of Product Management for Starent Networks Corp., a leading developer of integrated voice and data solutions for wireless carrier networks, which was acquired by Cisco in December 2009. In this position, Sirota and his organization worked extensively with many of the world’s major carriers to define their mobility needs, creating leading-edge mobile solutions, and managing roadmaps, as well as assisting with deployment strategies. Early on at Starent, Sirota served as Executive Vice President of Product Management and Marketing, leading marketing, business development and partner activities, in addition to product management responsibilities.

    Prior to joining Starent Networks, Sirota worked as Director of Wireless Product Management for 3Com Corporation’s Carrier Systems Group. In his role, Sirota led the Product Management team responsible for the Interworking Function (IWF) solution portfolio, which was the dominant 2G data solution in the CDMA wireless market. Under Sirota’s direction, the first commercial 3rd generation (3G; 1xRTT) wireless data solution in the world was deployed and business achieved 3x year over year growth.

    Previously, Sirota worked for Motorola over 12 years, where he held several senior Product Management and engineering positions. While in Product Management roles at Motorola, Sirota directed AMPS, N-AMPS, CDMA-based projects, and oversaw successful introductions of these solutions. Sirota also brings extensive engineering experience from Motorola, including radio design and implementation for tier-one mobile operators.

    Sirota has a Bachelor of Science degree in Electrical Engineering (BSEE) from Illinois Institute of Technology in Chicago. While working at Motorola, he received his Masters of Business Administration (MBA) from Roosevelt University in Chicago. Additionally, he is currently pursuing post MBA education at University of Chicago.

  • Robert Pepper

    Robert Pepper

    Vice President
    Global Technology Policy
    Cisco

    Robert Pepper leads Cisco’s Global Technology Policy team working with governments across the world in areas such as broadband, IP enabled services, wireless and spectrum policy, security, privacy, Internet governance and ICT development

    He joined Cisco in July 2005 from the FCC where he served as Chief of the Office of Plans and Policy and Chief of Policy Development beginning in 1989 where he led teams developing policies promoting the development of the Internet, implementing telecommunications legislation, planning for the transition to digital television, and designing and implementing the first U.S. spectrum auctions.

    He serves on the board of the U.S. Telecommunications Training Institute (USTTI) and advisory boards for Columbia University and Michigan State University, and is a Communications Program Fellow at the Aspen Institute. He is a member of the U.S. Department of Commerce’s Spectrum Management Advisory Committee, the UK’s Ofcom Spectrum Advisory Board and the U.S. Department of State’s Advisory Committee on International Communications and Information Policy

    Pepper received his BA. and Ph.D. from the University of Wisconsin-Madison.

  • Teresa McEneny

    Teresa McEneny

    Director, Mobile Internet
    Global Service Provider Segment

    As Director of the Mobile Internet Architecture at Cisco, Teresa is responsible for strategic business engagements with top mobile operators worldwide. She also leads the go-to-market efforts for Cisco’s Small Cell SP WiFi solutions and oversees the Business Development activities for Cisco’s SP mobility business globally.

    Over the past 18 months, Teresa has led a global effort scale Cisco’s presence in mobile internet deployments. Her focus is helping mobile operators monetize and optimize the mobile internet while leveraging new technologies.

    Previously, Teresa was responsible for various aspects of the Verizon business at Cisco including roles on both the Verizon Wireless and Verizon Business teams. She also led the team that successfully drove some of the first LTE implementations in the Tier 2 Mobile operators in the United States.

    Teresa has been in the networking industry for 18 years, 10 of which have been with Cisco Systems. Three of the 18 years were spent working in Tokyo, Japan. She is currently based in Dallas, Texas and has a Bachelor of Arts in International Economics from The American University.

  • Jožek Gruškovnjak

    Jožek Gruškovnjak

    Director, Emerging Markets
    Internet Business Solutions Group

    Jožek Gruškovnjak is a director in the Cisco Internet Business Solutions Group (IBSG). IBSG works with the leading service providers, enterprises and governments in the region to help them become more effective through business transformation and intelligent technology deployment.

    Jožek brings more than 20 years of consulting, leadership, management and entrepreneurial experience to IBSG, where he is leading the geography team covering Latin America. His team works with governments, NGOs, and enterprises in areas like ICT enabled economic development and business transformation, creation of new services, service delivery and business models, technology enabled productivity improvement etc.

    Since joining Cisco in 1998, Jožek has held various leadership positions in Cisco’s field organization. In all his roles in Cisco, Jožek has been instrumental in developing key relationships with governments and business leaders, helping them understand and take advantage of new technologies and business models.

    Prior to joining Cisco, Jožek was an entrepreneur and held various management positions with the leading Slovenian networking integrator, NIL. Before establishing NIL, he worked as an independent IT consultant and as student research associate at the Jozef Stefan Institute in Ljubljana, Slovenia.

    Born and educated in Slovenia, Jožek holds an MBA from IEDC Bled School of Management in Slovenia and has graduated in computer sciences on the Faculty for Electrical Engineering and Computer Sciences at the University of Ljubljana

  • Giuseppe Ricagni

    Giuseppe Ricagni

    SE Manager - Emerging Markets
    Cisco MITG

    Giuseppe Ricagni is the Cisco Mobility Presales Director for Central Europe and Emerging, within the EMEAR Service Providers group. Before joining Cisco he occupied several positions in Alcatel-Lucent, Nortel Networks and Italtel, including Director roles for Radio Access Networks, Core Network, Services and Commercial Operations. He always worked in the Service Provider domain.

    Giuseppe Ricagni spent the first years of his career working in IETF and 3GPP, he is the author of several International Papers as well as Packet Core-related US and EU Patents.

  • David Hovey

    David Hovey

    Senior Architect & BDM, Mobile
    EMEA Emerging region

    At heart an experienced technical architect in the mobile industry, David is dedicated to working with Cisco’s key service provider customers to develop their business and technology strategy within the Emerging Markets in EMEA.

    With over 12 years of regional experience, David's focus on end-to-end 3GPP and related non-3GPP mobile architectures has helped drive innovation and competitive advantage throughout the industry. David brings specialist expertise in Cisco’s emerging technologies and how they contribute to the global Mobile industry.

    With over 16 years in the mobile industry David brings a particularly mobile-oriented experience to Cisco, engaging directly with key customers, in-country Cisco teams and Cisco partners. He is a regular public speaker on matters related to the evolution of mobile technology and architecture, business change and the evolving role of mobility in today’s Global Mobile market.

    He also contributed to Cisco’s innovation during this period, and is a US patent holder. David has an Honors Degree in Electronics & Communications Engineering from the University of Bath, UK and is based in France. He previously held various roles for a major mobile service provider in the United Kingdom. He is bilingual English-French and is a passionate sportsman and photographer.

  • Bernd Eule

    Bernd Eule

    Manager Advanced Services,
    EMEAR

    Currently Bernd Eule is leading the Mobile Service Provider Services Delivery effort for the Eastern European region. Before he was leading the Service Provider technical operations of the SP segment in the emerging markets theatre. Bernd joined Cisco in 1999 and worked in quality assurance under Wim Elfrink before moving into sales as an SEM and SED in various functions.

    Prior to joining Cisco, Bernd worked 13 years for Philips, Nokia and Ericsson including various management functions in technical sales, post-sales support and business development as well as M&A. He is also a CCIE.#1826..

  • Ivan Zaklanovic

    Ivan Zaklanovic

    SP Business Development Manager,
    SEE

    Ivan Zaklanovic joined Cisco 9 years ago as a System Engineer responsible for all major Service Providers in Serbia, Montenegro and Macedonia. In 2006 he took responsibility of country System Engineer Manger, building SE team and helping further development of Cisco business and organization in SEE region. In last two years Ivan has been focusing on IP NGN and SP Mobility projects and starting from last year he took position of Business Development Manager for Service Providers in SEE. With almost 14 years in ICT industry Ivan is recognized as one of thought leaders and very valuable partners for his peers.

Presentations

  • Gennady Sirota

    Gennady Sirota

    Vice President
    Mobile Internet Technology Group, Cisco

    Increasing Service Provider Profitability Through Innovation

    Data in mobile market growing rapidly, but revenues are not?
    MNOs must close traffic/ARPU gap to protect EPS?
    LTE only amplifies this data growth trend?
    Two ways: optimize and monetize?
    Optimization opportunities of LTE include: lower cost per bit, flatter network, functional integration, and more efficient traffic/signaling management?
    Monetization opportunities of LTE include: churn prevention, new consumer svcs (1-800-Data, premium video, mobile ads), new enterprise svcs (Dual Persona for BYOD)?
    Network intelligence is central to monetization & MNO profitability.

  • Robert Pepper

    Robert Pepper

    Vice President
    Global Technology Policy
    Cisco

    The Mobile Data Deluge and Managing Networks Fit for Purpose

    Cisco’s latest Visual Networking Index (VNI) Mobile Data Study forecasts a continued exploding demand for mobile data driven by a dramatic shift to smart phones, 3G and 4G networks, and the explosion in the number of connected devices, including M2M connections. In addition, the trend towards small cell offloading is accelerating as operators work to cope with the dramatic increase in data on their macro cell networks. Will mobile networks be ready to support advanced cloud applications?

  • Teresa McEneny

    Teresa McEneny

    Director, Mobile Internet
    Global Service Provider Segment

    SP Mobility: Today’s Opportunity

    Creating a connected experience for a user requires an elastic architecture of infrastructure with intelligence. Cisco's strategy is to leverage an elastic architecture and deliver solutions that address the key challenges of network reach, network intelligence and service creation velocity.

  • Jožek Gruškovnjak

    Jožek Gruškovnjak

    Director, Emerging Markets
    Internet Business Solutions Group

    Capturing Market Transitions: Key Trends and Implications for Service Providers

    The growth of mobility—and the way it has changed our lives—is unprecedented. Close to 80 percent of the world’s population now enjoys access to a mobile phone. In 97 countries around the world, there are now more mobile devices than people. People now expect to lead untethered, “anytime, anywhere” lives. Increasingly, they rely on wireless networks instead of wired networks in their homes, offices, and “on the go” to support their fluid lifestyles.

    This rise of mobility presents a huge business opportunity to companies in all segments across the mobile value chain. However, success is by no means guaranteed. Many companies will face the “Mobile Paradox” of not being able to capitalize on the huge business opportunities. The industry is currently undergoing tremendous change and disruption that will ultimately result in a New Mobile World Order. Analyzing the key industry drivers and tipping points provides a valuable framework for understanding what the future holds for the mobile industry. Continually monitoring and assessing changes in these drivers and tipping points over time provides a valuable tool and insights to help companies in the mobile industry better prepare for the future—and respond more quickly as conditions deviate from the industry norm. The scenarios’ true value comes from encouraging companies to map out a strategy that helps them to shape their future and achieve success in the New Mobile World Order, rather than having the future shape them.

  • Giuseppe Ricagni

    Giuseppe Ricagni

    SE Manager - Emerging Markets
    Cisco MITG

    Monetizing the Mobile Internet with Software Powered Networks

    OTT applications providers push wireless operators towards bit pipe commoditization. However, OTTs are limited in the depth and breadth of the services they offer, as they miss key information and capabilities that would allow them to improve their services. Wireless operators have such information and capabilities but often miss the capability to monetize them. Cisco offers the opportunity to bridge the gap, connecting the different parties in the context of new business models

    Cisco Evolved Packet Core

    LTE traffic and signaling explosion require a whole new approach to Packet Core. Cisco Elastic Core is designed to cope with the ever changing demand driven by the new and diverse radio technologies, terminals, applications and usage patterns. Deployment flexibility, optimized usage of resources, value added features lead to very relevant CAPEX and OPEX savings, and enable Monetization opportunities.

  • David Hovey

    David Hovey

    Senior Architect & BDM, Mobile
    EMEA Emerging region

    Think Big with Small Cells

    Think big : Small Cells – recently it's been impossible to avoid reading or hearing about industry focus on how various types of small cell technologies can directly impact the business and technical challenges of most Mobile Service Providers. However as always with so much information it is hard to see the source of the light; what really is possible and - what is practical? Cisco placed bets on such a technology-to-industry marriage quite some years ago and with our investments increasing and market momentum accelerating, this session will bring together the Why, What and How Small Cells can make us Think Big.

  • Bernd Eule

    Bernd Eule

    Manager Advanced Services,
    EMEAR

    Helping Customers Bringing It All Together: From Strategy to Implementation

    The world of SP mobile and IP-Internet are morphing and thus creating unprecedented value for its customers but are also faced with a faster changing environment. In this session we will investigate how Cisco Services can help in this challenging environment in the various types of deployments of Mobile Packet Core and SP wifi. Furthermore once a network is up and running we will show how do Cisco Services continue to constantly evolve the network and services offered by giving examples in the area of policy control as well as Smart Analytics. Finally we will look at managed services scenarios in the area of SP mobile as well.

  • Ivan Zaklanovic

    Ivan Zaklanovic

    SP Business Development Manager,
    SEE

    Mobile Backhaul Trends and Impact on Carrier Networks

    Mobile Service Providers are seeing unprecedented challenges in relation to their Transport architectures with the 3GPP evolution towards IP based NodeBs, LTE (Long Term Evolution) and LTE-Advanced. This presentation will discuss the network migration trends and factors that are changing how mobile networks are evolving. We will cover Unified MPLS solution in more details and its extension to Cisco’s Fixed Mobile Convergence architecture - delivering the next level of integration, cost optimization, and service innovation for service providers over mobile, fixed wireline or combined transport.

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