MWC 2016

Earn More, Spend Less, Adapt Quickly

Respond more quickly to market changes and spend less doing it. Transform your network and business to deliver better customer experiences.

  • Date:Monday, February 22 – 
    Thursday, February 25
  • Location:Fira Gran Via
    Barcelona, Spain
  • Duration:Full Day
  • Attendance:In Person
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Join Cisco at Mobile World Congress, February 22 - 25, 2016 in Barcelona, Spain.

Learn how Cisco and service providers together are transforming user experiences with small cells, capturing new markets with elastic mobile networks, and monetizing and optimizing applications with experience-aware networks.

Location and Show Dates


Fira Gran Via
Barcelona, Spain

Conference Dates

February 22 – February 25, 2016

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Speaking Opportunities

Mobile World Congress 2016

Date: 22 – 25 February 2016
Location: Fira Gran Via, Barcelona, Spain
Theme: Mobile is everything

2016 Conference Website
Agenda Click Here


Keynote: Chuck Robbins, CEO

Session Title: Transformation through Innovation
Date: Wednesday, 24 February 2016
Time: 09:15 – 10:30 Keynote session, 20 minute keynote presentation)
Location: Fira Gran Via, Barcelona, Hall 4, Auditorium 1
Today we live in a real-time world where business and our personal lives are constantly changing, and change is happening at a pace never seen before. Innovations in technology are impacting both our lives and global businesses as everyone and everything goes digital. To successfully navigate and thrive in the real-time, digital world, there are three primary areas of transformation that organizations and people are focusing on: Customer Experience, Business Models, and Technology Architecture. Come hear how Industry leaders are all in and fuelling innovation across core, mobile, video and cloud-based networks which deliver transformative experiences and new business models through open innovative architectures.


Concurrent Panel: Doug Webster, VP

Session Title: Stadiums – Enhancing the Fan Experience
Date: Tuesday, 23 February 2016
Time: 16:45 – 17:45
Location: Fira Gran Via, Barcelona, Hall 4, Auditorium 5
This session will explore the evolution of stadiums as the ultimate incarnation of some of the most innovative consumer experiences possible in one place. Developments in technology, changing demographics and the opportunity for new revenues are driving large stadiums and industry stakeholders to think creatively about how they can enhance the fan experience and what is needed to enable this from a networking and infrastructure perspective. Through a series of world leading case studies the session will showcase examples of innovative applications and services for consumers in the stadiums of tomorrow. Complimentary to this, the session will discuss the technologies, solutions and strategies required to enable these new services and raise questions on how to commercialise the opportunity. Ideally, Cisco will join a panel of operators to discuss the impact on the network.

Other Speakers:

  • Matt Stagg, Principle Strategist, EE (confirmed)
  • Kate McKenzie, Chief Operations Officer, Telstra (confirmed)
  • Christine Pantoya, SVP, Mobile Strategy, NBA (invited)
  • Sky (to be invited)


Mark Grayson

Session Title:
Date: Tuesday, 23 February 2016
Time: 1:50 - 2:10 pm
Location: Small Cell Zone, Hall 7, Booth F61


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Cisco Booth Demonstrations

Software Defined Mobility

MNOs can transform into agile Mobile Cloud SPs, w/Cisco software-defined Mobility & NFVI. Uses Case: Field Worker/Tech on Wheels

5G Network Integration

Future road-mapped solutions, e.g, 5G, control / user plane separation, network slicing, rapid service activation [<120secs], live ICN demo.

Virtualized Radio Access

Present Cisco's future wireless access network vision – cloud managed, virtualized wireless access; aggregated Small Cells & Wi-Fi, SON optimized virtualized functions

Cloud Business Services

Cisco's cloud services help SPs disrupt markets by offering new hosted & managed business services to Enterprises. Use Case: VMS, Collab; refer to other demos

Cloud Video For Mobile

SPs easily offer differentiated OTT Mobile TV to Mobile-first users. Infinite Video w/ tie-in to software-defined Mobility. Use Case: Social Mobile TV

SP Wi-Fi As-a-platform For New Revenue

SPs accelerate TTM and move up value chain with Cloud Wi-Fi and analytics services for new enterprise revenues. Use Case: Smart City Digitization

Connected Solutions For New Markets

SP IoT/E architecture & solutions; Connected Asset Management as opportunity/use case. Remote unmanned Site Asset Mgt solution (cell tower, water co., substation)

Cisco Rocks The Noc @MWC 2016

Shows Cisco's Wi-Fi & Mobility IQ analytics in action, showing real-time Wi-Fi network analytics in Fira Gran Via. Installed in "public" area, but bookable for customers

Service Provider Transformation

Cisco can help SPs Transform their Architectures, Businesses, and the customer Experience. Installed in "public" area, but bookable for customers

Evolved Packet Core

Cisco's Mobile Packet Core in "physical/virtual world". Faster TTM w/ new services (e.g., ADC - supports video demo). Orchestrating 5500 with NSO. DPC 2 perf testing.

Voice Over Wi-Fi

Cisco solution for SPs. Focus on enterprise use case & collaboration. Cisco ePDG, vPC, Cisco Entitlement Server, Policy. Apple & Android devices. Apple Watch

Integrated Policy Control

SPs accelerate service delivery to new/existing markets, commanding more network control w/ intelligent traffic management/offload policies. Cisco Entitlement Server.

Ran Backhaul

Cisco Mobile Backhaul highlighting the our newest industry leading cell site access solutions.

Cisco And Microsoft

SPs can offer/monetize enterprise IT cloud services built on CCA (UCS, Nexus, ACI) and Microsoft s/w (System Center, Hyper-V, etc.), e.g, BaaS, DRaaS, DBaaS, IaaS.

Cisco And Apple

Discuss Apple/Cisco partnership, IoS, Wi-Fi Calling, Collaboration. Can talk about Cisco Entitlement Server, but no demo.

Cisco And Ericsson

SPs can learn how our complementary strengths, portfolios, shared vision, and strong customer focus will drive innovation and add tremendous value to our customers.

Security Solutions

Cisco Security solutions help SPs protect their own and customers' infrastructure from advanced threats across physical, virtual, & cloud resources.

Infinite Video - Live

Infinite Video on Apple & Android mobile devices and Oculus VR headsets, on 1 table.

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Meet with Cisco

Meet Cisco Executives and Experts

At Mobile World Congress, Cisco executives and subject matter experts for our solutions will be available to meet and discuss the needs, challenges and opportunities that a rapidly moving mobile industry presents.

To schedule a private meeting, contact your Cisco representative.

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Event Location

Mobile World Congress 2015 will take place at Fira Gran Via in Barcelona, Spain.

Fira de Barcelona – Gran Via venue

Address: Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona
Telephone: + 34 932 33 20 00

Conference Web Site:

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