MWC 2016

Earn More, Spend Less, Adapt Quickly

Respond more quickly to market changes and spend less doing it. Transform your network and business to deliver better customer experiences.

  • Date:Monday, February 22 – 
    Thursday, February 25
  • Location:Fira Gran Via
    Barcelona, Spain
  • Duration:Full Day
  • Attendance:In Person
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Join Cisco at Mobile World Congress, February 22 - 25, 2016 in Barcelona, Spain.

Learn how Cisco and service providers together are transforming user experiences with small cells, capturing new markets with elastic mobile networks, and monetizing and optimizing applications with experience-aware networks.

Location and Show Dates


Fira Gran Via
Barcelona, Spain

Conference Dates

February 22 – February 25, 2016

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Speaking Opportunities

Mobile World Congress 2016

Date: 22 – 25 February 2016
Location: Fira Gran Via, Barcelona, Spain
Theme: Mobile is everything

2016 Conference Website
Agenda Click Here


Keynote: Chuck Robbins, CEO

Session Title: Transformation through Innovation
Date: Wednesday, 24 February 2016
Time: 09:15 – 10:30 Keynote session, 20 minute keynote presentation)
Location: Fira Gran Via, Barcelona, Hall 4, Auditorium 1
Today we live in a real-time world where business and our personal lives are constantly changing, and change is happening at a pace never seen before. Innovations in technology are impacting both our lives and global businesses as everyone and everything goes digital. To successfully navigate and thrive in the real-time, digital world, there are three primary areas of transformation that organizations and people are focusing on: Customer Experience, Business Models, and Technology Architecture. Come hear how Industry leaders are all in and fuelling innovation across core, mobile, video and cloud-based networks which deliver transformative experiences and new business models through open innovative architectures.


Concurrent Panel: Doug Webster, VP

Session Title: Stadiums – Enhancing the Fan Experience
Date: Tuesday, 23 February 2016
Time: 16:45 – 17:45
Location: Fira Gran Via, Barcelona, Hall 4, Auditorium 5
This session will explore the evolution of stadiums as the ultimate incarnation of some of the most innovative consumer experiences possible in one place. Developments in technology, changing demographics and the opportunity for new revenues are driving large stadiums and industry stakeholders to think creatively about how they can enhance the fan experience and what is needed to enable this from a networking and infrastructure perspective. Through a series of world leading case studies the session will showcase examples of innovative applications and services for consumers in the stadiums of tomorrow. Complimentary to this, the session will discuss the technologies, solutions and strategies required to enable these new services and raise questions on how to commercialise the opportunity. Ideally, Cisco will join a panel of operators to discuss the impact on the network.

Other Speakers:

  • Matt Stagg, Principle Strategist, EE (confirmed)
  • Kate McKenzie, Chief Operations Officer, Telstra (confirmed)
  • Christine Pantoya, SVP, Mobile Strategy, NBA (invited)
  • Sky (to be invited)


Mark Grayson

Session Title:
Date: Tuesday, 23 February 2016
Time: 1:50 - 2:10 pm
Location: Small Cell Zone, Hall 7, Booth F61


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Cisco Booth Demonstrations

Cisco Software Defined Mobility

See how Mobile Operators can transform into agile Mobile Cloud Service Providers with Cisco NFV and SDN-enabled distributed architectures.

5G Network Innovation

See both advanced and near-term 5G solutions, enabled by Cisco Software Defined Mobility, including a live demonstration of 5G Information Centric Networking (ICN) and automated network slice creation of secured services.

Virtualized Radio Access

Learn about Cisco's future wireless access network vision – cloud managed, virtualized wireless access, with aggregated Small Cells and Wi-Fi, and SON-optimized virtualized functions.

Cloud Business Services

See how Service Providers can create new business services faster and cheaper than ever before, offering hosted and managed services including Virtual Managed Services (VMS), iWAN, Collaboration, and Cisco Meraki solutions for Small-Medium Business.

Cloud Video For Mobile

Learn how Mobile Operators can easily offer OTT Mobile TV services to subscribers with Cisco's Infinite Video cloud-hosted service, enhanced by Operators' content partnerships and differentiated mobile offers to users.

Wi-Fi As A Platform For New Revenue

See how Cisco Universal Wi-Fi and Cisco Meraki solutions provide complementary cloud, connectivity and user engagement capabilities to meet the stringent requirements for SP managed services. See a Smart+Connected City use case showing how carrier-grade Wi-Fi is evolving into a foundational platform for new business, consumer, and infrastructure services.

Connected Solutions For New Markets

Learn about IoT solutions for Service Providers that are driving growth in connections and solution revenues. Focus is on SP IoT opportunities in Remote Asset Management, Fleet Management, Public Safety & Security, Connected Transportation, Remote Industrial Machines.

Cisco Rocks The Noc At MWC 2016

See Cisco Wi-Fi analytics in action, with real-time network, device, and user analytics and insights from Cisco's carrier-grade Universal Wi-Fi network as it powers connectivity for over 95,000 attendees in the high-density, data-intense environment of the Fira Gran Via.

Service Provider Transformation

Learn how Cisco can help Service Providers transform their architectures, businesses, and the customer experience while achieving desired business outcomes including: increased revenue, reduced operating expenses, and enhanced agility.

Evolved Packet Core

See why Cisco is the industry leader in Mobile Packet Core, both on custom hardware and Virtualized Packet Core platforms. This demonstration will show Mobile Operators ways to manage ever-increasing data traffic growth with service agility and network simplicity.

Voice Over Wi-Fi

This demonstration illustrates how Mobile Operators can differentiate, reduce churn, and create stickiness with a complete Voice over Wi-Fi solution that securely integrate the voice traffic from Wi-Fi networks into the Cisco Mobile Packet Core.

Integrated Policy

Learn how Cisco Policy Suite will enable operators to achieve service velocity while commanding greater control over their network through intelligent traffic management and offload policies across all access types.

Mobile Backhaul

See how Cisco's 5G-ready solution for SDN-enabled Carrier Ethernet removes operational challenges with application engineered routing while providing centralized automated orchestration and programmability for Mobile Backhaul networks.

Cisco And Microsoft

The Cisco and Microsoft joint solution helps Cloud Providers accelerate delivery of enterprise-grade cloud services and applications (e.g., Backup-aaS) that increase profit and reduce TCO with reliable provisioning, management, and administration.

Cisco And Apple

Learn how Cisco and Apple are improving mobile workplace experiences to enable Service Providers to offer their businesses customers improved iOS application performance, connectivity, roaming; better business voice experience; and amazing collaboration.

Cisco And Ericsson

Understand how our complementary strengths, portfolios, shared vision, and strong customer focus will drive innovation and add value to our Service Provider customers.

Security Solutions

Learn about Cisco Security solutions that help SPs protect their own and customers' infrastructure from advanced threats across physical, virtual, and cloud resources.

Cisco Infinite Video

See live Infinite Video TV services running on a range of mobile devices to experience how you can build customer loyalty and increase revenue with live, VoD, and catch-up video services for your subscribers.

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Meet with Cisco

Meet Cisco Executives and Experts

At Mobile World Congress, Cisco executives and subject matter experts for our solutions will be available to meet and discuss the needs, challenges and opportunities that a rapidly moving mobile industry presents.

To schedule a private meeting, contact your Cisco representative.

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Event Location

Mobile World Congress 2015 will take place at Fira Gran Via in Barcelona, Spain.

Fira de Barcelona – Gran Via venue

Address: Av. Joan Carles I, 64, 08908 L'Hospitalet de Llobregat, Barcelona
Telephone: + 34 932 33 20 00

Conference Web Site:

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