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Insights

The Nexus of the Internet of Everything? It’s in the Palm of Your Hand
On a typical day, we hold in our hands a portal to our civilization's entire trove of information and entertainment – and a window into our finances, our health, and the lives of our friends. Read about the Internet of Everything and Mobility and how it will change our lives in the future.Read more


Cisco Visual Networking Index: Forecast and Methodology, 2013-2018
The Cisco Visual Networking Index (#VNI) Global IP Traffic Forecast and Service Adoption forecasts that by 2018, global IP traffic is expected to reach 132 exabytes per month, which is equivalent to 8.8 billion screens streaming the FIFA WorldCup final game in Ultra-HD/4K at the same time. Read more

Innovations

Cisco Videoscape Advertising Suite Localise, Connect and Monetize Your Content
The Cisco Videoscape™ Advertising Suite is a comprehensive offering that makes targeted advertising content and accurate measurements possible. With these capabilities, digital content providers can offer advertisers and media buyers measureable, targeted, and interactive advertising on their video content. In addition, they can seamlessly target their viewers with local content. The components of this end-to-end Cisco solution can be integrated with content and service providers' existing systems. Read more

Case Study

Telstra Building the Foundation for Premium Cloud Services
Telstra, Australia’s leading telecommunications and information services company, recently announced extending our partnership to provide scale, innovated and improved global reach with a network that can manage multiple applications across hybrid, public cloud environments. Find out how our Network Convergence System (NCS) 600 plays a key role. Read more


The Center of the Internet of Everything? It’s in the Palm of Your Hand

On a typical day, we hold in our hands a portal to our civilization’s entire trove of information and entertainment — and a window into our finances, our health, and the lives of our friends. Not to mention, the ability to make a purchase anywhere and anytime the whim strikes us.

To say that our personal devices have become an integral part of our lives is a vast understatement. But get ready for an even bigger wave of change. Mobile is poised to become ever more ubiquitous. But the focus will be less on the device itself, and more on its role as a critical enabler in the connected world of the Internet of Everything (IoE).

IoE is the intelligent connection of people, process, data, and things. And those “things” are gaining an increasing ability to talk to one another — and orchestrate events on our behalf. In the expanding universe of connections that is IoE, your smartphones and tablets will find an accelerating number of things with which to interact. In turn, those mobile devices will evolve from simply holding our apps to becoming highly intelligent devices that enable us to communicate with all manner of things in exciting new ways.

The Center of the Internet of Everything?

Mobile will also be more defined by wireless, network-connected sensors. These cheap, ubiquitous sensors will be embedded in our everyday world — in objects, in our homes, in “wearables” attached to our clothing, and throughout our cities. The emergence of standardized ultra-low power wireless technology such as Bluetooth, Wi-Fi, Zigbee, and Cellular NFC, provide the ability to achieve data transfer between nodes and devices — the core connectivity that will enable IoE. Adidas, for example, offers a smart ball with a sensor that integrates with an iPhone to show information on the trajectory and speed of the ball.

Once our devices are connected to wearable technology, they can sense our mood, know our behaviors, then course correct in real time. At this year’s, Consumer Electronics Show in Las Vegas, Billie Whitehouse unveiled a GPS-enabled smart jacket that integrates with the mapping app on your phone. Type in a destination and the little vibrators built into the shoulder pads tap out directions for which way to turn.

But that is just one example. As the digital understanding of our behaviors, our moods, and our emotional involvement deepens, it will enable a new level of self-knowledge that will improve our productivity, health, and wellness. For example, Stress Tracker, created by a team of psychologists and researchers, tracks your moods and tensions and learns what makes you anxious. Google Now and the Sherpa personal assistant remember past behaviors to predict a user’s next move. With AutoPebble, you can automate your life from your wrist, and perform a multitude of daily tasks by simply changing the screen to align to your current location and time.

Meantime, some of the functionality once contained only in your mobile devices is shifting to a multitude of other devices and connection points. The Nest Learning Thermometer, for example, contains a sensor that monitors your home temperature but can be controlled through your mobile device. And Aloft smart check in lets you zoom into a hotel, right past the check-in counter. The hotel sends a message to your mobile device with your room number; then you simply touch your RFID-embedded loyalty card to the door, and it will unlock.

In effect, your phone is becoming the master controller, holding your preferences and profile while enabling access to data in real-time.

To read more in Internet of Everything blog.

Cisco Videoscape Advertising Suite Localize, Connect and Monetize Your Content

What You Will Learn

The Cisco Videoscape™ Advertising Suite is a comprehensive offering that makes targeted advertising content and accurate measurements possible. With these capabilities, digital content providers can offer advertisers and media buyers measureable, targeted, and interactive advertising on their video content. In addition, they can seamlessly target their viewers with local content. The components of this end-to-end Cisco solution can be integrated with content and service providers’ existing systems.

The Challenge

There is clear evidence showing that multiscreen and on-demand video advertising will begin to take an increasing share of TV advertising budgets as viewers spend more and more time on online viewing. As mobile, tablet, and connected TVs proliferate, so, too, will the opportunities and techniques for video advertising. Not only will on-demand, online video advertising grow faster than the linear TV ad spend, but it will also begin to move budget from the linear broadcast model to online, as brands and agencies get comfortable with the addressability, ease of sale, delivery, and measurement techniques which are far more advanced than the traditional broadcast models. Even if TV ad spend remains robust and retains its primacy as the premier branding medium, the techniques it offers to advertisers and agencies are bound to impact linear TV advertising. These techniques include improved targeting and addressability, customization, semi-automated creative (eg multiversions), online selling and brokerage (which will reduce wasted inventory), ad operations, and delivery. Very significantly, they also include measurement and analytics.

Cisco provides a number of solutions for the analysis and measurement of advertising content, from set-top box (STB)-based audience measurement to support for third-party clients and network data aggregation. We work with a number of global partners to provide the core measurements required to support a trading currency for advertising.

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The Opportunity for Service Providers

Advanced addressable advertising gives service providers the opportunity to more effectively monetize their current advertising inventory, making the most of existing advertising inventory and creating new opportunities. These opportunities include:

  • Direct revenue from ad sales of service providers’ own inventory across all devices
  • Audience segmentation, allowing delivery to higher-value demographics and opening up inventory to new advertisers
  • Share of advertising sales revenue proportional to audience delivered to or made possible by the service provider, for example, to companion devices
  • Advertising sales revenue in the context of channel carriage deal negotiation
  • Advertising sales revenue in the context of on-demand content acquisition and delivery
  • More advertiser-relevant subscriber data and viewing data

Download this document to read more.

For More Information

For more information about the Cisco Videoscape product portfolio, visit
Telstra Building the Foundation for Premium Cloud Services

Internet traffic in Australia is set to grow 3-fold from 2013 to 2017 according to the latest data from Cisco’s Visual Networking Index (VNI). However, if we “look behind the curtain” there is more to this story beyond just greater bandwidth demand as both consumers and enterprises are increasingly adopting cloud-based services. This move to the cloud provides a new opportunity for traditional service providers since they can uniquely combine network infrastructure and data center capacity to deliver premium cloud services with an SLA guarantee. Australia’s leading telecommunications and information services company, Telstra, has established itself as a trusted provider of cloud services, such as collaboration and management applications, to customers. They’re achieving this with a new architectural approach that enables a next generation Internet experience combining networks, data centers and applications together while ensuring resiliency, low-latency performance, and programmability.

Telstra recently announced extending our partnership to provide scale, innovation and improved global reach with a network that can manage multiple applications across hybrid, public cloud environments.  The scale and intelligence of this cloud will provide the reliability and reach that Telstra customers demand. With cloud-ready capabilities such as providing service level assurance and dynamic network services for workloads and applications, business can now shift more to the cloud with confidence.

A key milestone in partnership was the inauguration of live traffic on Cisco’s Network Convergence System (NCS) 6000. With the Cisco NCS 6008 at the core of their network to provide the capacity and intelligence to allow customers to shift more workloads to the cloud with confidence, Telstra has led the industry in building a scalable and resilient programmable network. A network that can easily virtualize services, simplify and consolidate network layers and automate and provision services real-time across multiple domains. The Cisco NCS6008 underpins a new Evolved Programmable Architecture from Telstra that will see the network dynamically adjust to provide the required capacity and SLA for the application or service being delivered


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