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Monetize While You Digitize
Planning to go digital, or looking for the best technology? Then choose the proven end-to-end solutions from Cisco used by leading operators worldwide
Start with Cisco Videoscape VideoGuard CA

Recent research from MPA* revealed that digitalization of 140 million television homes combined with the growth of broadband penetration (through mobile and fixed networks) will help fuel new media channels and advertising across TV and online. TV will grow in line with overall market and maintain a 39% share, benefiting from spends across new ad categories. The report indicates that the growth of new channels and genres and sub segmentation of existing genres will lead to better stickiness and higher time spent on TV viewing.

With such high rates of exposure, the EPG is a great platform for advertising to digital TV subscribers and increasing ARPU's. Whether it's a promo for digital TV programmes and services or an advert for an external product, the EPG can host revenue-generating display ads that grow the TV platform's business.

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Videoscape Dynamic EPG

Cisco Videoscape Dynamic EPG Ads is an ideal solution for generating advertising revenue from deployed EPGs. It has the potential to generate new and significant revenue streams as well as improve a TV platform's promotional capabilities. Cisco Videoscape Dynamic EPG ad solution seamlessly integrates with the EPG Framework and is applicable for both zappers and DVR boxes.

EPG Advertisement

The solution includes key functions to turn the EPG into a smart ad platform by:

  • Defining ad zones anywhere in the EPG
  • Campaign definition and management for marketers and advertisers
  • Displaying multiple campaigns and ads on every EPG use
  • Enabling the operator to control the complete ad placement plan
  • Helping to measure ad viewing statistics

Videoscape Dynamic EPG is also the stepping stone to advanced advertising features like addressable TV ads, which provides operators with further opportunities to increase ARPU's.

*MPA - Asia Pacific Advertising Trends & Database 2014.

So Step Up and Monetize While You Digitize

For more information visit:
Videoscape home page

Address:
+91124-4526000
Address: 2nd floor, Tower B, Paras Twin Towers, Golf Course
Road, Sec-54, Gurgaon-122002, Haryana, India

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