Speakers

Speakers

Ruma Balasubramanian

Ruma Balasubramanian

Vice President, Partner Organisation, APJC Region
Cisco

Ruma Balasubramanian is Cisco's VP, Partner Organisation in the Asia Pacific, Japan and Greater China (APJC) Region. She is responsible for developing and enabling the growth strategy of APJC's partner ecosystem, including distributors, global strategic partners, ISVs, systems integrators and resellers. Ruma leads a team that collaborates with more than 16,000 partners across the region to drive profitability, product/services growth, and enablement for our partner community. As a member of Cisco's APJC senior leadership board, she works closely with our Worldwide Partner Organisation to scale global channel models to the APJC region, driving business growth across all market segments. In addition to nurturing existing partner relationships, Ruma is also responsible for building the future partnerships needed to deliver compelling value to customers.

Prior to her current role, Ruma was Cisco's VP Sales Operations & Enablement, APJC, responsible for operationalising the APJC growth strategy and served as the executive point of interface for APJC's leaders into sales, services and channel operations. She and her team were accountable for driving the efficiency and quality of operational processes and systems into the region, balancing standardisation with localisation. She led the change management efforts to transform Cisco APJC's sales and partner model through more direct alignment with global Cisco assets that enable new business, such as briefing centres, proof of concept capabilities, and sales and partner training.

Previously, Ruma was HP's VP & GM, Enterprise Services (ES) for the Asia Region based in Singapore. In this role, she had full P&L responsibility for HP's IT Outsourcing, Applications, and Business Process Outsourcing contracts and client relationships in ASEAN, Korea, Hong Kong, and Taiwan. Ruma was also HP's Vice President, ES Sales for the APJC Region, where she was responsible for developing and executing sales plans within the financial services, transportation, government and manufacturing industries. She led a team of 200 sales professionals to grow profitable signings by 50% in three years. Ruma also led sales support and enablement, sales operations, partnerships and alliances, and talent development.

Earlier, Ruma was Industry Sales Director in EDS' Americas Region where she led a sales team that was captured several strategic government wins across the US in collaboration with key alliance partners. During her sales career, Ruma has earned numerous top performer awards, and she and her teams have been directly responsible for closing US$8B in total services contract value. Prior to EDS, Ruma held management consulting roles with AT Kearney and CSC, and worked at IBM as a systems engineer.

Ruma earned an MBA in General Management from the Amos Tuck School of Business at Dartmouth College, USA and a BS in Computer Science from the Columbia University School of Engineering and Applied Science, USA.

Kevin Bloch

Kevin Bloch

Chief Technology Officer, Australia and New Zealand
Cisco

Kevin Bloch is Chief Technology Officer at Cisco. As CTO, he provides leadership of technology vision and leadership of people within Cisco to communicate and execute on that vision.

Kevin joined Cisco 9 years ago. Previously, he held positions with other telecommunications equipment manufacturers as well as with Telstra. He has held several roles in the telecommunications industry including management, strategic planning, marketing, sales, systems engineering and technology development. His expertise covers the fields of architecture, internet technologies, narrowband and broadband access, transmission and switching.

Kevin holds a BSc (Computer Science) and a B.E. (Engineering Hons) from the University of New South Wales and is the author of several notable publications and technical reference books.

Ken Boal

Ken Boal

Vice President, Australia and New Zealand
Cisco

Ken Boal is the Vice President of Cisco Australia and New Zealand. Boal's responsibility is to drive profitable growth and market leadership through the innovative use of technologies and services that help our customers solve their biggest business problems. He is driven to helping customers and partners take advantage of market transitions such as Internet of Everything, cloud, video and mobility, to increase productivity and create competitive advantage through new, sustainable business models.

Boal is well known for his experience in building a vision, strategy and execution plan to further advance Cisco's relationships and business relevance with customers, partners and government, while accelerating market adoption of Cisco solutions and services.

Boal joined Cisco in 2004 and led the company's engagement in the public sector with Australia's federal, state and territory governments, defence, education and healthcare. His role was then expanded to also include the enterprise customer segment. In this role, Boal was responsible for identifying and leading growth and development in the enterprise and public sectors as well as managing the sales force that drive Cisco business in these areas.

Boal is committed to working with the higher education sector to enhance Australia's role in the knowledge economy. He has also held a leadership position within Cisco's primary education initiative, the Cisco Networking Academy, where he manages the team responsible for the delivery of the program into the Australian education system.

Prior to joining Cisco, Boal spent 10 years at Anixter Inc/NetStar, an Asia Pacific network systems integrator as Southern Region General Manager. He commenced his career at Honeywell in a technical role in the Building Management area.

Boal graduated from the University of Queensland in 1991 with a Bachelor of Electrical Engineering (Communications & Electronics). He currently lives in Melbourne with his three children. When time permits, he is a passionate golfer.

Jason Brouwers

Jason Brouwers

Director, Partner Business Group, Australia and New Zealand
Cisco

Jason leads a dedicated team that develops the strategic initiatives and programs that strive to increase profitable growth for partners across enterprise, public sector, service provider, mid-market and SMB. He is also driven to ensure that partners have the right capabilities and skills to meet customers' evolving needs, while accelerating market adoption of key industry inflection points such as cloud, mobility, business video, IoE and enterprise collaboration.

Jason has been at Cisco for 13 years, in a variety of sales and sales leadership roles. His time at Cisco has included Business Development, Enterprise Account Management and more recently in leadership roles for the Mid-Market and Partner-Led Business.

Prior to Cisco, Jason worked at Optus for 5 years - predominantly in a Contact Centre Consulting and Business Analyst role. Jason is married with 3 children. He spends any free time he has with his family and building guitars.

Wim Elfrink

Wim Elfrink

Executive Vice President, Industry Solutions & Chief Globalisation Officer
Cisco

Wim Elfrink is responsible for three global functions at Cisco: the Industry Solutions Group, the Emerging Countries Initiatives, and the company's globalisation strategy.

Elfrink joined Cisco in 1997 assuming global responsibility for Cisco Services Europe. In 2000, he was promoted to Senior Vice President of Cisco Services where under his leadership business grew from $3.3 billion to more than $7.6 billion in 2010 with industry-leading margins and customer satisfaction.

Elfrink was appointed Chief Globalisation Officer in 2006 and was named Executive Vice President a year later. He went on to establish Cisco's Globalisation Centre East (GCE) in Bangalore, India. Over four years, Elfrink grew the GCE into an innovation hub and the company's smartest and most sustainable campus offering globally scaled solutions. Previously, he was Senior Vice President of Cisco Services, where under his leadership business grew from $3.3 billion to more than $7.6 billion in 2010. He joined Cisco in 1997 assuming global responsibility for Cisco Services Europe. During this time, Elfrink chaired the Confederation of Indian Industry's Steering Committee on Intelligent Urbanisation, which in 2010 recommended a Framework for Sustainable Urbanisation for India.

Today, Elfrink is recognised as Cisco's Corporate Entrepreneur in residence and is responsible for the company's initiatives concerning the next era of the Internet known as "The Internet of Everything" (IoE) and "The Internet of Things" (IoT). Addressing emerging countries that are experiencing significant economic, social and environmental change are part of his global charter aimed at transforming physical communities to connected communities (Smart + Connected Communities) using network centric innovation to enable sustainability. Today, there are more than 90 Smart + Connected Community projects around the world.

An officer of the company, Elfrink is also a board member of the US India Business Council, a member of the Silatech Board in Qatar, the New Cities Foundation Board, and the Chongqing Mayor's International Economic Advisory Group. In 2009 Daily News & Analysis, a leading Indian newspaper, named Elfrink one of Bangalore's 50 Most Influential People, one of 12 from the corporate world and the only non-Indian to be featured. In 2013, he was the recipient of the Ambassador C. Howard Wilkins, Jr. Award from the Netherlands-America Foundation.

Wim Elfrink

Timothy Fawcett

General Manager Government Affairs & Policy and Government Vertical Leader
Cisco

Tim is the General Manager Government Affairs & Policy and Government Vertical Leader for Cisco Systems Australia.  Tim is also the Chair of Cisco’s ANZ Social Innovation and Corporate Social Responsibility Committee.

As a leader in Cisco’s public sector team, Tim is responsible for Cisco’s government engagement across a range of portfolios including digital productivity, public administration, emergency services and public safety, transport, infrastructure, sustainability and environment. 

Tim represents Cisco on the Australian Government’s Advisory Panel on Teleworking and is an occasional public speaker and media commentator about the digital economy and the changing nature of work.  Tim also writes regularly on a range of blog sites. 

Before joining Cisco, Tim led a strategic government relations and market research consultancy.  With over 20 years of federal and state public and private sector policy, political, communications and issues management experience, Tim has an enviable network of contacts in the business sector, federal and state governments and the public service.

Tim was formerly an economics advisor to several senior Australian federal government members and was responsible for policy development across retirement incomes, superannuation, insurance, infrastructure and regulated industries, energy, communications, financial services, health, Corporations Law, and business regulation matters. 

Tim has a Masters degree in Public Policy from the Australian National University and a Bachelor of Arts degree with Honours from LaTrobe University in Melbourne.  He also completed a year of study at the University of California Irvine where he made the Dean’s Honour list for academic achievement.

Tim lives in Melbourne, Australia with his wife and three children, is a Director of the not-for-profit children’s charity, Make a Difference (MAD) Foundation and is a Business Advisory Committee member of Grassroots Innovation, a wholly owned subsidiary of Northern Gulf Resource Management Group.  He is a keen golfer and Hawthorn Football Club supporter.

Soni Jiandani

Soni Jiandani

Senior Vice President, Marketing
Insieme Networks

Soni Jiandani is currently the Senior Vice President of Marketing and Business Development for Insieme Networks, Inc. Insieme Networks is building next generation data centre solutions and is a majority-owned subsidiary of Cisco. Prior to Insieme, Soni was the Senior Vice President for the Server Access Virtualisation Technology Group at Cisco. In this capacity, she was responsible for the development and implementation of the Cisco-wide strategy for data centre access and virtualisation solutions including Unified Computing System and Unified Fabric (Nexus portfolio).

Soni was previously co-founder and Senior Vice President of Marketing and Partnerships for Nuova Systems. She was responsible for the development and implementation of marketing, technology partnerships and sales strategy programs for this data centre transformation focused start-up.

While at Cisco, she has played key roles in creating and executing strategic initiatives and driving product marketing development in the LAN switching arena. She was Vice President and General Manager of Cisco's LAN and SAN switching business unit within the Data Centre, Switching and Wireless Technology Group. In this capacity, she was responsible for the industry leading Catalyst modular switches and a comprehensive portfolio of intelligent MDS SAN switches.

Soni also served as Vice President of Marketing for the Cisco Internet Systems Business Unit and Vice President, Marketing for the Workgroup Business Unit.Her contributions enabled Cisco to secure its leadership position in Ethernet LAN switching.

Prior to her tenure at Cisco, she was a marketing executive at UB Networks where she was responsible for Virtual LANs and LAN switching market development. She also took on a sales role as Regional Manager, developing markets for the company in India. Prior to UB Networks, she drove numerous market development programs at Novell.

Soni holds a B.S. degree in Computer Science from London University in England.

Geoff Lawrie

Geoff Lawrie

Country Manager, New Zealand
Cisco

Geoff is currently the New Zealand Country Manager for Cisco Systems, the local subsidiary of the world's largest networking company. He has previously worked for both large multinationals and locally listed companies, including several years as MD of Microsoft's operations in New Zealand. During his final year with Microsoft, Geoff was director of strategy development for the Asia Pacific region.

Geoff holds a Bachelor of Commerce degree in Management and Marketing from Otago University, which he has supplemented with post graduate study courses in management and finance at Macquarie University in Sydney and Columbia University in New York. Geoff has been a board member of ITANZ and ITAG (Government advisory role) and is the immediate past Chairman of NZ ICT, the industry association of technology organisations.

Scott Lovett

Scott Lovett

Vice President
Cisco

As Vice President of Cisco's Worldwide Security Sales, Scott Lovett is an energetic, hands-on leader, who is responsible for driving $1.5 Billion of annual revenue. In his current role, Lovett leads an organisation focused on defining the company's go-to-market strategy for the Security architecture. By working closely with a variety of cross-functional teams, including technology business units, the Cisco Partner Organisation, and other sales organisations across Cisco, Lovett and his organisation help customers successfully leverage technology to solve complex business issues. In doing so, customers assemble a wealth of competitive advantages by increasing productivity, profitability, and corporate agility.

Lovett has more than 20 years of experience in the networking and telecommunications industries, and has been with Cisco since 1994. In his previous role, Lovett was Vice President of Sales for the Americas Enterprise Architectures, which drove $5.6 Billion of annual revenue. During his tenure with the company, he has held pivotal sales leadership positions in the Collaboration Architecture, Enterprise, Public Sector, and Service Provider organisations. Prior to Cisco, Lovett held numerous technical and sales leadership roles at Lightstream Corporation, Memorex Telex, and Ungermann-Bass.

In addition to being an active member of Cisco's Diversity Board, Lovett speaks frequently to professional and educational groups on topics including the impact of technology on business transformation and the characteristics of successful matrix leadership.

David  Loy

David Loy

Director, Services, Australia and New Zealand
Cisco

David Loy is the Director for Cisco Services ANZ. Prior to this role, David assumed different sales leadership positions in both Cisco Australia and in the USA.

David has over 15 years' experience in management, sales and service delivery. The most recent 10 years in IT have focused on Service Provider, Fortune 500, and US Federal and State Government customers. David began his IT career with Intel in the US as part of their Senior Executive Leadership Program. He later joined an internet startup, Arrowpoint Communications which was subsequently acquired by Cisco in 2001.

A 10-year Cisco veteran, David joined ANZ Services from Cisco Australia as General Manager Smart Grid, Media, Cloud & Smart and Connected Cities. He built and led the sales and engineering team in FY08 to target these new markets for Cisco; and in FY10, David dramatically grew the business by delivering innovative solutions, services, and applications built around Cisco technologies. Today, these customers continue to work closely with Cisco to develop their next generation technologies and business models. He is one of the select few who participate in the Cisco ANZ High Potential Leadership Program.

David holds a MBA at Rollins College Winter Park, Florida where he studied operations and international business and is a graduate of the University of South Carolina.

Tara Ridley

Tara Ridley

Director of Enterprise Sales and Operations
Cisco

Tara Ridley is the Director for Enterprise Sales at Cisco Australia.

Tara has been at Cisco for 6 years with previous roles as a Regional Sales Manager and in Channel Management.

Prior to joining Cisco, Tara was at Macquarie Telecom for 2.5 years and 9 years with Hewlett-Packard UK in a variety of sales and leadership roles.

Tara was educated at the University of Huddersfield in the UK and holds a BA (Hons) Marketing & Business and Post Graduate DipM in Marketing.

jeff

Jeff Spagnola

Vice President, Global Cloud Go to Market
Cisco

Jeff Spagnola is the Vice President of Global Cloud Go-to-Market for Cisco.  He plays a leadership role in defining Cisco’s Cloud strategy and GTM model.  Jeff also leads Cisco’s software sales teams focused on next generation NMS/OSS and Cloud Automation.  Jeff also co-leads Cisco’s corporate Cloud Board. During his 23-year tenure at Cisco Systems, Jeff has held several strategic roles including Vice President of Worldwide Service Provider Marketing, Operations Director for Cisco’s mobile operator segment, Operations Director for Cisco service provider challenger segment and Operations Director for the US Rural Telcos (RLEC). Prior to these roles, Jeff led the rollout of the Cisco Powered partner program along with the Service Provider alliance program. He was responsible for the acceleration of advanced technologies through the International Telecommunication Union (ITU) and other key standards bodies and is a frequent speaker at both industry conferences and standards forums. Jeff has held board and advisory positions at the Center for Telecom Management (CTM) within the Marshall School of Business at the University of Southern California, Parallels Corporation (current), SuperComm and the ITU. Prior to joining Cisco in 1991, Jeff spent eight years working for NCR Corporation, Case Communications Ltd., and Develcon Electronics. Jeff holds a Bachelors of Science degree from the University of Dayton located in Dayton, Ohio.

Myron Steinc

Myron Stein

Director of Public Sector Sales and Operations
Cisco

Myron Stein is the Director of Public Sector Sales and Operations for Cisco Australia. Stein's responsibility is to lead the strategic planning and sales operations for all Government, Health and Education organisations and to ensure that Cisco is best meeting their future requirements in the face of critical industry inflection points such as cloud, video and collaboration enablement. He is also driven to helping leverage Cisco communication technologies to transform their business for optimised productivity, increased innovation and sustainable growth.

An 18-year veteran of Cisco, Stein is well known for his vast experience and deep contacts in the financial services and enterprise markets, proven business acumen in addressing complex market initiatives and in-depth knowledge of the converged communications world. His strategic and consultative-approach to customer engagements have earned him high achievement recognition across Cisco Australia and regionally.

Prior to joining Cisco, Stein spent 8 years serving in several sales and engineering positions at IBM Australia.

Stein holds an Electrical Engineering (Honours) degree from the University of New South Wales. He is married with 2 children.

Tiffany Wright

Tiffany Wright

Director of Commercial Sales ANZ
Cisco

Tiffany Wright is the Director of Commercial Sales for Cisco Australia and New Zealand.

Tiffany joined Cisco in 1999 in our Services Organisation. Since then Tiffany has held various roles across the Cisco Business including Channel Management, Regional Manager for Inside Sales, and Regional Manager for Commercial and Distribution.

Tiffany completed a BA at University of Sydney and an MBA with the University of Technology, Sydney.