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Judging Criteria

We're looking for some key attributes from the winning pitch. What's most important is that you're able to realistically articulate Cisco's Collaboration Video proposition to a Line Of Business Managers or C-Level executives - so the conversation needs to be business focused and not too technical.

One of the keys to selling higher Video Volumes is to sell to the lines of business, outside of IT, aligning business problems to departments with their own budgets.

You'll also need to ensure that it's less than ten minutes long, with a maximum limit of 15 slides. Your pitch should be professional and convincingly mimic a real-life scenario. Creativity is strongly encouraged!

"Cisco's Video portfolio provides a unique opportunity to talk to Lines Of Business (outside of IT) and address their own specific challenges.

In 10 minutes, the pitch should show an understanding of the LOB (may be more than one), the business challenges they face and it should highlight how adopting a Cisco Video strategy could help them overcome these challenges and improve their business outcomes."

Judging areas

Demonstration of Knowledge of the LOB challenge: (40%)

  • Understanding of Customer business problem
  • Articulate Cisco's solution
  • Articulate Cisco's differentiation
  • Vision for the Future (how we solve future problems the customer is likely to have).

How you link the Cisco Video to resolving the challenges: (40%)

  • Addressing the customer problem
  • Creating a sense of urgency
  • Addressing likely customer concerns (e.g. perception of risk)
  • Addressing competitive tactics (that might stall the sale)
  • Provide comfort with Cisco as a long term direction for customers

Creativity and Delivery: (20%)

  • Creativity of message
  • Creativity of solution
  • Creativity of delivery

Register today for your chance to win!

Registration ends 1st September 2014:

Competition Schedule:

Your prize-winning schedule:


18th Jun 2014
External Launch Webinar
9th Jul 2014
Registration Open
1st Sep 2014
Round one partner/disti
1st Oct 2014
Round two Asia partner/disti
15th Oct 2014
Round three theater Final
20th Oct 2014
Announce Winners
17th -20th Nov 2014
Cisco Collaboration Summit 2014

For More Information: E-mail

How to sell us the Perfect Pitch

Show us what you're made of - but keep in mind that we're looking for excellence in the following areas:

  • Why Cisco (40%)
  • Why now (40%)
  • Creative (20%)