Tesco CIO talks about fueling growth through superior customer experience.
Taking a Customer-Centric Approach
Tesco is one of the world's leading multi-national, multi-category retailers headquartered in the United Kingdom. Mike McNamara, Chief Information Officer of leading retailer Tesco, explains why technology is essential to help Tesco respond to changes in the competitive market.
Watch this video to learn how capturing customer insights across multiple channels and crafting a delightful customer experiences is key to success in retail.
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