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23rd Apr 08

Cisco’s new strategy for India emphasises regional focus

Eastern region to deepen vertical expertise, Cisco Capital to tap SMBs with Easy Lease program


Kolkata, India - Apr. 23, 2008 - Cisco® today unveiled its plans for the Eastern region, following the announcement of a new strategy aimed at furthering the growth trajectory in India. The strategy for Cisco India includes key changes to the sales organisation with dedicated regional teams that will help Cisco expand its reach to customers in tier-2 and tier-3 cities in the East. As an integral part of the strategy, the company’s financing arm, Cisco Capital will enhance its focus on the region to offer innovative leasing programs to customers and partners. In particular, Cisco’s Easy Lease program designed to fulfill the unique financing needs of SMB customers is expected to drive technology adoption in the segment.

The company has also announced the formation of Industry Business Councils, a forum to strengthen its solutions expertise and offerings in six high-growth business verticals across India. These include Banking and Financial Services, IT Services, Government & Defence, Manufacturing & Healthcare, Retail and Infrastructure (Tourism, Real Estate and Construction).

Commenting on the plans for the Eastern region, Amit Malik, Vice President - East, Cisco India & SAARC, said, "The SMB sector has always been a growth driver for Cisco’s business in the East and the new strategy will help further our reach to build stronger customer relationships. The overall market is evolving as customers demand holistic, business relevant solutions. Of the six focus verticals for Cisco in India, we expect high growth in the Infrastructure, BFSI and Manufacturing in the region and will work closely with the Industry Business Councils to address their specific needs."

Flexible financing programs provided by Cisco Capital, the company’s financing arm are part of its comprehensive offering. Cisco expects to strengthen its foothold in the SMB segment with a "smart business" road map, a plan that matches specific technology solutions with the organisation’s short- and long-term business goals.

Gautam Munish, Vice President - Cisco Capital, India & SAARC added, "While SMBs appreciate the value of technology in business transformation, they are constrained by limited finances. Cisco’s Easy Lease program is a vital aspect of our offering to small-medium businesses, who represent a significant segment of our customers in the East. With fast, easy and flexible financing, our SMB customers can upgrade their technology infrastructure when required, and compete better in an increasingly demanding business environment."

The Easy Lease program is currently available at a special rate of 7 percent for a 12- to 36-month term. The program can provide financing for transactions ranging from Rs 10 lakhs to Rs 80 lakhs. Cisco Capital financing in India is available through Cisco certified channel partners for all Cisco products and services.

The Eastern region includes West Bengal, Jharkhand, Orissa and the North-Eastern states in India, and the SAARC countries of Nepal, Bhutan and Bangladesh. Kolkata serves as a hub facilitating Cisco’s responsiveness to customers in this region.

About Cisco Systems
Cisco (NASDAQ: CSCO) is the worldwide leader in networking that transforms how people connect, communicate and collaborate. Information about Cisco can be found at http://www.cisco.com. For ongoing news, please go to http://newsroom.cisco.com. Cisco equipment in India is supplied by Cisco Systems International BV, a wholly owned subsidiary of Cisco Systems, Inc.

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