New Cisco Business Intelligence Solutions Work Across Wi-Fi, 3G, and LTE Networks to Enhance ROI and Customer Experiences
DUBAI, United Arab Emirates – 8 March 2015 – Cisco has introduced Mobility IQ, a breakthrough mobility software as a service analytics solution that unlocks the power of visual network knowledge and drives unparalleled business outcomes for service providers in the Middle East.
Mobility IQ combines data from Wi-Fi, 3G, and LTE network activity for real-time visibility into the network, user, and business intelligence.
With these insights, service providers and their business customers can deliver valuable, new, differentiated mobile services in marketing and managed services to their customers, while achieving new levels of network operational efficiency.
Demonstrating the strong opportunity for Middle East service providers, the Middle East and Africa (MEA) will post the world’s fastest growth rates for mobile data traffic to 2019, increasing 15-fold, according to the Cisco Visual Networking Index: Global Mobile Data Traffic Forecast, 2014-2019.
Thanks to increasing mobile devices, machine-to-machine connections, and mobile broadband, MEA is also posting the world’s fastest growth in mobile connection speeds and IPv6-capable devices. By 2019, mobile data will represent 40 percent of MEA’s total data traffic; worldwide Wi-Fi offload traffic will exceed cellular traffic.
The Gulf countries are among the world’s best-connected countries, with Bahrain, the United Arab Emirates, Qatar, and Oman ranking in the top five in the Middle East and Africa in active mobile broadband subscriptions in 2013, according to International Telecommunications Union’s State of Broadband 2014.
Communications companies have deployed the advanced ICT infrastructure for the Middle East’s megaprojects, with business intelligence opening up opportunities in retail advertising, safety and security, and Smart Cities.
Fady Younes, Head of Service Providers, Cisco UAE
“Mobility IQ is a great example of Cisco executing on its service provider strategy in the Middle East can enable our customers to drive profitable business outcomes through transformation. This powerful new solution helps service providers and their business customers understand their own networks better, optimize the delivery of their services, and ultimately increase revenue.”
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