By Ghassan Lababidi, Head of Marketing, Cisco Middle East and Turkey.
It’s that time of the year again! Come October and you can hear the word ‘GITEX’ in nearly every conversation – be it at work, with partners or with customers. Everyone I know from the industry is gearing up for the Middle East’s largest and most influential technology event of the year – GITEX Technology Week 2015!
Yes, the GITEX fever has caught on at Cisco too. After months of planning, brainstorming on different concepts - trying to be as creative and innovative as possible - as well as considerable investment – the time has come to finally make this a reality! Each year, our UAE Marketing team works hard towards making Cisco’s participation in GITEX an impactful one and this year too, we are aiming to make it much bigger, much better and even more innovative and interactive.
GITEX is one of the most important events in Cisco’s calendar. It is a platform for us to meet, interact and network with our regional customers and partners and share our innovations and latest success stories with them. It is a perfect platform to raise our profile, increase awareness of our products and solutions and communicate our digitization message to a focused audience.
At GITEX this year Cisco will showcase how implementing a digitization strategy will enable Middle East countries and organizations to reap the full benefits of the Internet of Things (IoT) today and the new era of Internet of Everything (IoE) in the future. At our stand, we will be joining forces with Intel as Technology Sponsor, GBM as Titanium Sponsor and Alpha Data as Platinum Sponsor to demo ‘real life’ Smart City scenarios including a full demo of an augmented reality city as well as a government transportation demo. Together, we can drive a stronger message of how digital disruption has the potential to reshape markets faster than perhaps any force in history.
Other areas of the stand will showcase the key business architectures and technology solutions that will be important for digital transformation including Security, Cloud, Data Center and Analytics, Mobility, Application Centric Infrastructure and Collaboration. We will be using our GITEX platform to demonstrate how these technology solutions are and will play an increasingly important role in improving the quality of life, not just for upcoming generations, but for everyone today.
For the first time ever, our stand will also feature an interactive Social Media Wall with multiple live streams that will showcase video content and enable visitors to submit their social messages based on hash tags. The messages will then be displayed in real time on the Wall with accompanying profile pictures within the boxes surrounding the screen.
GITEX 2015 will create a great opportunity for Cisco, along with our strategic partners to demonstrate how digitization has the potential to create sustainable and positive impact for every area of society with the demos on our stand highlighting real life scenarios that demonstrate how our technology solutions will play a part. At its core, digitization is the process of planning, and ultimately building, a sophisticated and forward-thinking IT network ecosystem that will allow for greater connectivity, productivity and security to drive this positive impact.
Every year GITEX gets bigger and better for us and 2015 promises to be our best year yet!!
Cisco will be located at Stand number Z-B40, Zabeel Hall