700-250 SMBS

Cisco Small and Medium Business Sales

Associated certification: Cisco Small and Medium Business Sales Specialization

Duration: 90 minutes

Languages: English, Japanese

Exam overview

This exam certifies a candidate’s knowledge of the challenges and opportunities that the SMB sector presents, and strategies to leverage Cisco’s innovative solutions effectively including Cisco's offerings, partner strategies, solution portfolios, and marketing tactics.

Exam topics

The following topics are general guidelines for the content likely to be included on the exam. However, other related topics may also appear on any specific delivery of the exam. In order to better reflect the contents of the exam and for clarity purposes, the guidelines below may change at any time without notice.

10%   1.0   Partnership Opportunities with Cisco

1.1   Understand market trends influencing the SME sector

1.2   Differentiate partner roles and types within the Cisco ecosystem

1.3   Understand Cisco's partner strategy and its alignment with SMB objectives

1.4   Understand Managed Service Provider opportunities and service-centric approaches

10%   2.0   Enabling People, Enhancing Workspaces

2.1   Examine strategies for enabling employees to maximize their potential

2.2   Understand methods of enhancing physical and digital workspaces

2.3   Understand how to empower IT teams to facilitate efficient operations

10%   3.0   Exploring SMB Experiences

3.1   Analyze the key benefits that Cisco SMB experiences offer

3.2   Understand specific solutions within Cisco SMB experiences and their functionalities

3.3   Understand how SMBs can leverage Cisco SMB experiences to their advantage

10%   4.0   Navigating Hybrid Workforce Experiences

4.1   Recognize the increasing importance of hybrid workforce experiences

4.2   Recognize how hybrid experiences cater to the needs of SMBs

4.3   Determine cross-selling and upselling strategies tailored for the SMB market

4.4   Understand the application of hybrid solutions across diverse industries and verticals

10%   5.0   Adapting to Remote Workforce Experiences

5.1   Identify challenges faced by SMBs with remote or distributed teams

5.2   Evaluate experiences, products, and opportunities

5.3   Determine strategies for cross-selling and upselling in the remote SMB market

5.4   Examine remote solutions in various industries and verticals

10%   6.0   Securing the Modern Workplace

6.1   Understand digital security solutions tailored for SMBs

6.2   Understand physical security and environmental solutions

6.3   Determine strategies to cross-sell and upsell secure solutions

6.4   Analyze the application of secure solutions across different industries and verticals

10%   7.0   Implementing SMART IT

7.1   Interpret data to extract meaningful insights for informed decision-making

7.2   Understand Cisco's smart portfolio

7.3   Determine cross-selling and upselling strategies for the smart SMB market

7.4   Recognize real-world use cases that demonstrate the benefits of smart solutions

10%   8.0   Enhancing Application Performance

8.1   Understand Cisco's role in ensuring application security, accessibility, and resiliency

8.2   Identify key applications relied upon by SMBs

8.3   Determine positioning strategies for Cisco offerings within SMB accounts

8.4   Recognize case studies and success stories that showcase application performance

10%   9.0   Mastering Cisco's Go-to-Market Strategies

9.1   Understand Cisco's go-to-market strategies tailored for SMBs

9.2   Identify essential marketing tools and resources available to support SMB initiatives

9.3   Understand the importance of the customer experience in business expansion

9.4  Leverage digital marketing resources

10%   10.0   Exploring MSP and Services Opportunities

10.1   Understand MSP and services opportunities within Cisco's offerings

10.2   Understand the process of building an effective MSP practice

10.3   Describe different models for creating and consuming services

10.4   Understand buying and pricing programs

Exam preparation

Official Cisco training

  • Cisco Small and Medium Business Sales Specialization

Cisco Partners can access Sales Connect for access to a variety of training content to help them prepare for this exam.

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Frequently asked questions

What are the exams like?

Exams are proctored, timed, and delivered in a secure environment. Most exams last approximately one to two hours. Lab exams typically last eight hours. Lab exams are Pass/Fail and results are available online (using login) within 48 hours.

  • Candidates must acknowledge the Cisco Certifications and Confidentiality Agreement online at the authorized testing center prior to taking any Cisco Certification exam. Candidates who do not agree will not be able to proceed with the exam and a refund will not be provided. Signing this legal agreement is required.
  • An Exam Tutorial is available to demonstrate the various question formats.
  • Candidates will be provided with an erasable note board and marker for notes and calculations to assist them as they answer the questions.
  • At the completion of the testing session, candidates will receive a score report that includes a score breakout by exam section and the passing score for the given exam. 

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Exam vouchers - Learning Credits

Cisco customers and learning partners can redeem their Cisco Learning Credits for certification exam vouchers.

How do I schedule an exam?

You can usually schedule an exam up to six weeks in advance and as late as the same day.

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  • For CCIE Lab Exams, visit the CCIE website.
  • Candidates who fail an exam must wait a period of 5 calendar days, beginning the day after the failed attempt, before they may retest for the same exam.
  • Candidates who fail any CCIE or CCDE written exam must wait for a period of 15 calendar days, beginning the day after the failed attempt, before retaking the same exam.

What happens after I pass the exam?

  • Every written proctored exam passed equals a Specialist certification.
  • Within 24 hours of passing your certifying exam you will receive an email advising you on the next steps. You must complete the steps to trigger the fulfillment process.
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Visit our Certification Fulfillment and Benefits page to learn more about the certification fulfillment process and the benfits you'll receive.

Do certification exams expire?

  • Yes. Exam expiration dates help us make sure that candidates complete multi-exam certifications within a given time frame.
  • Exams for associate, specialist and professional level certifications are valid for three years from the date you pass.
  • For CCIE written exam expiration information, visit the CCIE Exam Information page.