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Video on Demand and Personalized Video - DVB

Advanced Advertising Trends

Kip Compton, GM of the Video and Content Platforms Business Unit, talks about the latest trends and innovations in service velocity. Content Delivery Networks (CDNs) are featured. (57 sec)

Advanced Advertising Trends

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Move to Personalized Video Delivery
Consumers want to watch videos they choose, when they want to, and on the device they want. Cisco personalized video services include video on demand (VoD) but also extend to:

  • Time-shifting
  • Network personal video recorders
  • Advanced advertising

And as high-definition content becomes available, it finds its way to the on-demand system, including regular movies and catch-up or replay TV.

Deliver Any Content to Any Screen
Central to personalized and VoD services are Cisco Content Delivery Systems, which are designed for today's services and to facilitate offering any stream to any screen.

Deploy a Medianet for Next-Generation Service
The Cisco system delivers VoD and personalized video over a flexible and scalable medianet. This medianet is a media-aware IP Next-Generation Network (IP NGN) that delivers all types of media with a single end-to-end architecture. With specialized layers for applications, media delivery and control, and network transport, a medianet helps you:

  • Reduce operating expenses
  • Deliver an array of interactive experiences

Gain an advantage with Cisco cable VoD services. We have extensive VoD launch experience and an integrated hardware and software platform for on-demand services. This combination delivers rapid time to market and high reliability to launch or expand this powerful cable video service.

Cisco Video-on-Demand and Personalized Video (DVB) Architecture Diagram - Click to Enlarge
Cisco Video-on-Demand and Personalized Video (DVB) Architecture
Click to enlarge image

Cisco Delivery Systems and Services

Cisco Content Delivery Systems
Flexible and scalable Cisco Content Delivery Systems deliver personalized and on-demand content.

Cisco Services
Cisco Services takes full responsibility for an overall video solution, including any needed third-party components, the day-to-day health of the network, and ongoing improvements.

Cisco Content Contribution and Distribution Products

Cisco Universal Session and Resource Manager (PDF - 829 KB)
Get carrier-class signaling and resource management with continuous operation, and support for both table- and session-based Cisco quadrature amplitude modulation (QAM) products.

Cisco Digital Content Manager (DCM) Model D9900 (NTSC and PAL)
The Cisco DCM processes switched digital video (SDV) streams and performs rate limiting, component processing, advertisement insertion, and security.

Cisco Edge QAM Modulators
Cisco offers a family of edge QAM modulators that support SDV, are deployable into the SDV architecture, and allow QAM sharing between SDV and VoD services.

Cisco Routers

Cisco CRS-1 Carrier Routing System
This carrier-class routing system transparently scales to 92 terabits per second to meet the capacity needs of video delivery today and provides investment protection for the future.

Cisco ASR 9000 Series Aggregation Services Routers
Integrated, high-density Ethernet switching; carrier-class IP/MPLS routing; and 10-Gbps interfaces let you deliver consumer and business services over one Carrier Ethernet network.

Cisco 7600 Series Routers
Deliver consumer and business services over one Carrier Ethernet network with integrated, high-density Ethernet switching; carrier-class IP/MPLS routing; and 10-Gbps interfaces.

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