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Media, Satellite, and Broadcast

Cisco Powers NBC's Coverage of Vancouver Olympic Winter Games

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Cisco Powers NBC's All-HD Coverage of Vancouver Winter Olympic Games


Cisco is providing NBC with medianet technologies to support its coverage of the 2010 Vancouver Olympic Winter Games. The solution combines state-of-the-art Cisco video technology with video, storage, editing, and telecommunications solutions from multiple vendors to create a media-aware IP video network infrastructure. It extends through video production, contribution, distribution, and consumption, allowing NBC to:


  • Edit video content in real time from multiple international locations
  • Use a file-based media workflow
  • Deliver live video and highlights to users anywhere on their laptops and PCs
  • Shoot on-the-fly video of the winter scene around the Vancouver Olympic Winter Games using Cisco Flip Video cameras

Cisco to Power NBC's All-HD Coverage of Vancouver Olympic Winter Games.

Production
NBC will test the Cisco Media Data Center and Unified Computing System to support production and video-archiving functions.


Contribution
A lossless IP transport network provides contribution-grade video services between Vancouver and NBC studios in New York.


Distribution
An IP distribution network transports could support up to 40 channels of video to NBC's online distribution center in Las Vegas for Internet streaming.


Consumption
Cisco Flip HD camcorders help NBC bloggers and analysts record personal videos from around the winter scene.


Cisco ASR1000 Series Aggregation Services Routers
These edge routers provide superior performance, service capabilities, reliability, and efficiency in a compact form factor.


Cisco 7200 Series Routers
This widely deployed universal services aggregation router supports advanced services such as multicast service reflection.


Cisco Catalyst 6500 Series Switch with Multicast Service Reflection
Hardware-based multicast service reflection provides flexible, high-performance transfer of multicast video across provider networks.


Cisco Catalyst 4900 Series Switches
These advanced switches deliver high-performance, low-latency wire speed Layer-2 and Layer-3 services in a small form factor.


Cisco ASA 5500 Series Adaptive Security Appliance
This security platform provides intelligent threat defense and highly secure communications to stop attacks before they impact the business.


About NBC Olympics

NBC has broadcast 11 Olympics, the most Olympics broadcast by any network. NBC surpassed ABC's 10 Olympics with the 2008 Beijing Games, the most watched television event in U.S. history with 215 million viewers.

The 2010 Vancouver Games mark the sixth of an unprecedented seven consecutive Olympic broadcasts by NBC Sports. The impressive streak began with the 2000 Sydney Games and continues through the 2012 London Games. NBC has broadcast eight of the last 10 Olympic Games, both summer and winter; Vancouver will mark the ninth out of the last 11.