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Distribution

Media Distribution Solutions, End-to-End - for Multiple Screens

Media distribution solutions allow content providers to serve hundreds of operator head-ends and affiliate locations. Providers can use media distribution solutions to meet requirements for diverse video formats, quality levels, and compression standards. Also, media distribution solutions can deliver finished content and advertising to consumers in new ways, including:

  • Multi-screen delivery to TVs, PCs, and mobile devices
  • Long-tail content that generates profit from selling smaller amounts of less-popular content
  • Web 2.0 feature integration that allows consumers to share and interact with content: tagging, commenting, participating in social networks, and making impulse purchases of content and related products

Cisco and its partners provide comprehensive media distribution solutions to help meet all of these requirements while lowering costs. These media distribution solutions allow providers to:

  • Rapidly scale new content and services to national and global audiences
  • Drive down costs, by distributing content once for all affiliates and formats
  • Provide a quality customer experience, by retaining control over signal reception and manipulation
  • Generate revenue, by extending content and brand identity across multiple platforms and consumer devices

A Medianet Foundation for Media Production

To support the newest media experiences and revenue models, media companies must adopt the concept of the medianet: an intelligent network of networks optimized end-to-end for dynamic media experiences.


In the traditional media model, most aspects of content production and distribution are independent applications with fragmented infrastructures and processes. A medianet provides a single, scalable IP architecture that extends from the point of content ingest through every aspect of editing and production, across video contribution and distribution networks, all the way to the customer screen. (Figure 1.)


By utilizing this medianet approach, you can help your customers to:

  • Transform the customer experience by delivering more content, mobility, personalization, and control
  • Take advantage of an IP Next-Generation Network (NGN) to assure a high-quality customer experience, end to end
  • Virtualize content and applications through every phase of the media value chain, to drive down capital and operational expenses
  • Profit from content and advertising in new ways, across more platforms
A medianet extends IP intelligence and collaboration throughout the media production environment, through contribution, primary, and secondary distribution systems, all the way to the customer device.

Figure 1: An End-to-End Medianet
Click to enlarge image


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