Cisco Connected World Technology Report

Data in Motion: The Next Evolution of Data

Data in motion supports real-time decisions and actions. (Video – 1:51 min)

The 2012 Cisco Connected World Technology Report is based on a study commissioned by Cisco and conducted by InsightExpress, a market research firm based in the United States. The global study consists of two surveys:

  • Gen Y college students and workers between the ages of 18 and 30
  • IT professionals across a variety of industries

Each survey includes 100 respondents from each of 18 countries, for a total pool of 3600 respondents. The 18 countries include: United States, Canada, Mexico, Brazil, Argentina, United Kingdom, France, Germany, The Netherlands, Russia, Poland, Turkey, South Africa, India, China, Japan, South Korea, and Australia.

Enormous amounts of data are generated daily by smartphones, sensors, video cameras, monitors, and other connected devices, adding to the huge store of information already gathered. As more people, processes, data, and things interact on the "Internet of Everything," the volume and potential value of data generated by those connections grows exponentially.

While most companies are collecting, storing, and analyzing data, they continue to struggle with both the business and IT challenges of Big Data. Sixty percent of survey respondents agreed that Big Data will help countries improve decision making and increase their competitiveness.

But are companies ready? As they face the challenges of Big Data, many are discovering that it spans multiple lines of business, requiring collaboration, new roles, and perhaps new leadership.

Is my personal information safe? How much am I willing to share? There is an internal struggle brewing in all of us to balance our need for the connectedness showcased in Chapter 1 of the 2012 Cisco Connected World Technology Report CCWTR with concern for the security and privacy of our data.

Each day, we produce prolific amounts of information, which are collected across sensor grids, analyzed in big data warehouses, and turned into real value for ourselves and businesses around the world. In addition to traditional endpoints like mobile devices and desktops, the Internet of Things is adding more and more machine-to-machine (M2M) connections.

Chapter 2 of CCWTR sheds light on the evolving attitudes of Generation Y, who are forming an uneasy compromise with those monetizing their data in exchange for the applications and services they use each day. It also provides insight into how they blend their often very different personal and professional personas across more online media than ever.

You can explore the security implications of this study with the 2013 Cisco Annual Security Report, which also provides insight into spam, malware, distributed denial of service (DDoS), and evolving threats.

The first chapter in the 2012 Cisco Connected World Technology Report builds on last year's report by examining how Gen Y creates increasing loads of data while impacting everything from online shopping to mobile devices to corporate culture and workforce expectations.

At the heart of this year's study is the smartphone and the constant connectivity it provides to work, entertainment, shopping, and friends. There are 206 bones in the human body, and the smartphone should be considered the 207th bone for Generation Y. They view smartphones as an appendage to their beings — an indispensible part of their lives, and yet they are concerned about data management and Internet security.

Mobile devices like smartphones are contributing heavily to the world's data, along with sensors, monitors, video cameras, and other IP-connected devices. Over time, more and more people, devices and things will be connected to the Internet, creating the "Internet of Everything." The Gen Y workforce will be very much at home in that future world. Learn more about this new world.

Say Good Morning to Gen Y

How does Gen Y start the day? Shower, brush teeth, and text message.

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Is the Internet a fundamental human necessity? Is a workplace with flexible mobility policies as valuable as salary?

We asked nearly 3,000 college students and young professionals these questions in an international workforce study that examines:

  • The behavior and expectations of the world's next generation of workers
  • How their demands for information access are changing business communications and the future of work

The Cisco Connected World Technology Report provides insight into challenges that companies face as they strive to balance current and future employee and business needs amid expanding mobility capabilities, security risks, and technologies.

Among other findings, the 2011 Cisco Connected World Technology Report revealed:

  • One of every three college students and young employees believes the Internet is as important as air, water, food, and shelter.
  • Two of five said they would accept a lower-paying job that had more flexibility with regard to device choice, social media access, and mobility than a higher-paying job with less flexibility.
  • Regarding security-related issues in the workplace, seven of ten employees admitted to knowingly breaking IT policies on a regular basis, and three of five believe they are not responsible for protecting corporate information and devices.

Next-Generation Influence on Workplace Policies

The findings are telling. The 2020 workplace is going to look a lot different from where we work today, as the next generation of global workers enters the workplace with expectations and demands about how, when, and where they access information. The Cisco Connected World Technology Report shows how organizations can start preparing now to deal with the demands that will be placed on their IT and HR departments by this new workforce.

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View 2011 CCWTR Videos

Chapter 1

Chapter 2

Chapter 3

In 2010, Cisco commissioned the Connected World Technology Report study to look at the challenges that organizations face in addressing workforce and business needs in an increasing mobile and socially interactive world. The survey examined employee behavior and IT policy with particular attention to social networking and corporate mobility, and the impact of both on IT security.

The global study measured employee and IT professional behavior, policy, and opinion. The survey included 100 respondents from each of 13 countries, resulting in a survey pool of 2600 people. The 13 countries included the United States, Mexico, Brazil, the United Kingdom, France, Spain, Germany, Italy, Russia, India, China, Japan, and Australia.

2010 Highlights

  • Participants preferred jobs with workplace flexibility and remote access at lower salary to less-flexible jobs at higher salary.
  • Nearly half with remote access worked up to three extra hours a day; a quarter worked four or more hours.
  • Three of every five employees (60 percent) believed it was unnecessary to be in the office to be productive. This was especially true in Asia and Latin America.
  • Two of every three employees (66 percent) expected IT to allow the use of any device -- personal or company-issued -- to access corporate data anywhere, at any time.
  • More than two-thirds believed their companies' IT policies could be improved, and at least 41 percent said they bend those policies to meet their needs.

2010 Resources

TV Coverage

Watch TV broadcast coverage of the Cisco Connected World Technology Report. See coverage on Bloomberg TV and reactions from major media markets around the country.

Connected World Technology Report 2011

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Hundreds of Insights, One Report

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