February 3, 2015
About the Cisco Visual Networking Index
Q. Why did Cisco develop the Cisco Visual Networking Index
™ (Cisco VNI
A. The ramifications of prior Internet traffic growth rates prompted Cisco to develop a realistic forecast that is based on multiple levels and sources of real data and projections. This data is of great interest to Cisco, but we also expect that our customers (in all segments) and the industry at large can benefit from our findings.
Q. What is visual networking?
A. Consumer and business IP networking trends are largely generated by video and by social networking and collaboration technologies (such as Web 2.0 applications), the combination of which is termed visual networking. A visual networking experience can range from a prearranged Cisco TelePresence
® meeting to the upload or download of video and multimedia content to and from any device a consumer chooses: These choices can include TV, PC, tablet, smartphone or any of the new consumer devices available today, such as phablets, and a variety wearable devices. Machine-to-machine (M2M) applications are also creating an entirely new set of requirements and demands for mobile networks, based on IoE applications such as utility metering, asset tracking, smart cars, health monitoring and video surveillance.
Q. What is an exabyte? What is a zettabyte?
A. An exabyte is 1,000,000,000 gigabytes. A zettabyte is 1,000 exabytes. Figure 1 shows examples of data that reaches such scales.
Figure 1. The Byte Scale and Equivalencies
About the Cisco VNI Global Mobile Data Traffic Forecast, 2014–2019
Q. What is the Cisco VNI Global Mobile Data Traffic Forecast?
A. The Cisco VNI Global Mobile Data Traffic Forecast projects future mobile data traffic over cellular networks—for example, second-, third-, or fourth-generation (2G, 3G, or 4G) networks or radio networks. The mobile data traffic forecast is part of the comprehensive Cisco VNI study. The Cisco VNI Global Mobile Data Traffic Forecast is published annually in February. The comprehensive Cisco VNI Forecast is published annually in June, and it includes a fixed IP traffic forecast as well as the updated Mobile Data Traffic Forecast of the same year.
Q. Why does Cisco develop and maintain the Cisco VNI Global Mobile Data Traffic Forecast?
A. Although mobile data traffic has historically been a small percentage of overall global IP traffic, mobile data traffic is expected to grow at a 57 percent compound annual growth rate (CAGR) from 2014 to 2019, three times faster than the growth of global IP fixed traffic during the same period. Given the rapid growth and changing dynamics in the mobile data space, this data is of great interest to Cisco. We also expect that our customers (in all segments) and the industry at large can benefit from our findings.
Q. Does the Cisco VNI Global Mobile Data Traffic Forecast include Wi-Fi?
A. Wi-Fi is not included, except in the calculation of traffic offloaded from the mobile network (along with femtocell). Wi-Fi is included as a fixed network component in the comprehensive Cisco VNI Traffic Forecast. For the purposes of this study, offload pertains to traffic from dual-mode devices (i.e., devices, excluding laptops, that support cellular and Wi‑Fi connectivity) over Wi-Fi and small cell networks. Offloading occurs at the user or device level when one switches from a cellular connection to Wi-Fi or small cell access. Our mobile offload projections include traffic from both public hotspots and residential Wi-Fi networks.
Q. What was the global mobile data traffic growth rate in 2014?
A. In 2014, global mobile data traffic grew more than 69 percent, year over year, to 2.5 exabytes per month. Year over year Mobile data traffic growth varied by region: Middle East and Africa (107 percent), Central and Eastern Europe (91 percent), Latin America (87 percent), Asia Pacific (69 percent), North America (63 percent), and Western Europe (45 percent).
Q. What is the future outlook for mobile data traffic growth based on the updated forecast?
A. Major findings of the Cisco VNI Global Mobile Data Forecast, 2014–2019 include the following points:
● By 2019, global mobile data traffic will reach 24.3 exabytes per month, or a run rate of 292 exabytes annually.
● Smartphones will be 75 percent of total mobile data traffic by 2019, compared to 69 percent in 2014.
● 4G connections will be nearly 26 percent of total mobile connections in 2019 and will account for almost 68 percent of mobile data traffic.
● Globally, the average mobile network connection speed will increase 2.4-fold from 2014 (1.7 Mbps) to 2019 (nearly 4.0 Mbps).
● Fifty-four percent of global mobile data traffic (cellular) will be offloaded to Wi-Fi or small cell networks by 2019, up from 46 percent in 2014.
● By 2019, 72 percent of the world’s mobile data traffic will be video, up from 55 percent in 2014.
● The Middle East and Africa will have the strongest mobile data traffic growth of any region over the forecast period, with a 72 percent CAGR, followed by Central and Eastern Europe at 71 percent and Asia Pacific at 58 percent.
● Globally, 87 percent of smartphones and tablets will be IPv6-capable in 2019, up from 61 percent in 2014.
Q. In the 2014 Cisco VNI Global Mobile Data Forecast, you predicted a 2013–2018 global CAGR of 61 percent. In this update, you predict a 2014–2019 global CAGR of 57 percent. Why is the projected global growth rate tapering?
A. The slight slowing in the growth rate is a typical example of S-curve growth, but the actual amount of traffic continues to represent significant growth. Although the growth in 2019 is projected to be less than 50 percent year over year, down from 69 percent in 2014, the incremental amount of traffic being added to the mobile Internet just between 2018 and 2019 is 8.2 exabytes per month—more than three times the estimated size of the entire mobile Internet in 2014 (2.5 exabytes per month).
Q. Have there been any methodological changes since the last forecast update?
A. In the February 2015 update of the Cisco VNI Global Mobile Data Forecast, we have added “phablets” (a new device that blends smartphone and tablet features and functionality) as a subset of our smartphone device category. Within our M2M category, we have added low-power wide area (LPWA) network connections to our forecast. LPWA is a nascent ultra-narrowband M2M connectivity alternative for a variety of Internet of Everything (IoE) applications. We currently view this technology as a “wild card” in our forecast with significant potential for growth, but it also faces possible regulatory and performance issues that could affect broad and long-term adoption.
Q. How are mobile devices and connections categorized and defined in the current Cisco VNI Global Mobile Data Forecast?
A. The current Cisco VNI Global Mobile Data Forecast includes the following mobile device categories:
● Nonsmartphones: Handheld phones with a closed operating system.
● Smartphones: Mobile phones offering advanced capabilities such as the ability to run applications, often with functionality like that of a PC. Smartphones run complete operating system software and provide a standardized interface and platform for application developers. This category also includes “phablets,” a new device that blends smartphone and tablet features and functionality.
● Laptops: This category includes laptop computers, netbooks, and ultra-mobile PCs connected to the mobile network through mobile broadband data cards, dongles, embedded modems, or mobile hotspots.
● Tablets: This category includes mobile-connected tablets (typically with average screen size of 7 inches) and what are usually referred to as mobile Internet devices (typically with average screen size of 4 to 6 inches).
● Other portables: This category includes e-readers, handheld gaming consoles, digital cameras and camcorders, digital photo frames, and in-car entertainment systems. E-readers are handheld consumer electronics devices that can access and store a wide range of digitized books for portable use. Newer generations of e-readers are also taking on tablet-type functionality. Photo frames can read, store, and display digital photos in slideshow mode (the most popular screen sizes fall in the 7-inch to 8-inch range). Cellular-enabled digital photo frames can download photos from online photo sites through an embedded cellular modem card. In some cases, the digital photo frame is assigned a phone number or email address so that pictures can be sent directly from a mobile phone to the frame.
● M2M modules: Machine-to-machine technologies that allow systems to communicate with other devices of the same capability, such as utility metering, security and surveillance, fleet management, GPS and navigation, asset tracking, and healthcare record devices.
● Wearable devices: Devices that people wear, which are capable of connecting to and communicating with the network, either directly through embedded cellular connectivity or through another device (primarily a smartphone) over Wi-Fi, Bluetooth, and so forth. These devices come in various shapes and forms, ranging from smart watches, smart glasses, heads-up displays (HUD), health and fitness trackers, health monitors, wearable scanners and navigation devices to smart clothing and more.
Q. What are smart devices? What is the effect on mobile data traffic from smart devices?
A. We define smart devices and connections as those having advanced multimedia capabilities with a minimum of 3G connectivity. Throughout the forecast period, we see that the device mix is getting smarter. The share of smart devices and connections as a percentage of the total will increase from 26 percent in 2014 to more than half, at 54 percent, by 2019. Globally, the traffic from these smart devices, smart traffic, is going to grow from 88 percent of the total global mobile traffic in 2014 to 97 percent by 2017. This is significantly higher than the ratio of smart devices and connections (54 percent by 2019), because on an average, smart devices generate much higher traffic than nonsmart devices.
Q. What mobile applications are covered in the current Cisco VNI Global Mobile Data Forecast?
A. The updated forecast covers a variety of applications, some of which are not included in the formal study. The following applications are included in the forecast.
● Email and instant messaging
● Gaming and game downloads
● Enterprise mobile applications
● Web browsing and other data
● Music streaming and downloads
● Picture messaging and downloads
● Text messaging
● Social networking
● Application downloads
● Video downloads
● Video messaging and calling
● Video streaming
● File sharing (peer-to-peer [P2P] and web-based)
● Voice over IP [VoIP] (including VoWi-Fi)
Detailed definitions, assumptions, methodology, and analysis are available in the Cisco VNI Global Mobile Data Forecast, 2014–2019 White Paper.
Q. Can you define the relationship between subscriber, user, device, and connection?
A. Within the mobile data forecast, the terms subscriber and user are used interchangeably to identify the end user generating the mobile data traffic. The device is the endpoint (for example, nonsmartphone, smartphone, tablet, or M2M module). The connection is per device to the cellular network.
Q. How do you distinguish between business and consumer traffic?
A. We (and our relevant data sources) differentiate between business and consumer mobile data traffic by billing practices or records. Therefore, if a mobile subscription is paid by a business, it is applied to our business traffic segment. All other subscriptions are considered to be consumer subscriptions.
Q. What are the top applications promoting the growth of mobile data traffic?
A. Video continues to be the major application generator for mobile data traffic growth. Video reached a milestone in 2012, accounting for 51 percent of global mobile data traffic, and it will account for 72 percent of global mobile data traffic by 2019.
Q. What is the impact of tiered pricing models on mobile usage? Are there any new insights on the top 1 percent of mobile users?
A. The top 1 percent of mobile users generate 10 percent of mobile data traffic, down from 52 percent at the beginning of 2010. The top 10 percent of mobile users generate as much traffic as the remaining 90 percent of mobile data traffic. Average consumption per user in an unlimited-pricing plan continues to be higher than that of a tiered-pricing plan user. However, traffic per user has increased 91 percent year over year for tiered-pricing plans compared to 54 percent for unlimited plans, indicating that tiered-pricing users may be seeking to fully maximize their usage plans.
Findings indicate that the top 1 percent of users is different each month. For example, out of 1000 users, there are not only 10 heavy users (1 percent) per month, but 35 users (3.5 percent) that are in the top 1 percent at some time during the course of a year.
Q. Why does this forecast include a section on IPv6-capable mobile devices?
A. With increasing industry awareness about the shortage of IPv4 addresses and transition to IPv6-capable networks, the Cisco VNI Global Mobile Data Forecast now includes a projection of the number of mobile devices potentially capable of connecting to an IPv6-capable mobile network. A projection of the number of fixed devices potentially capable of connecting to an IPv6-capable fixed network is published as part of the comprehensive VNI report in June.
Q. Where can I get historical VNI data?
Q. Can I or my organization use or publish Cisco VNI Forecast data?
A. Yes. Cisco welcomes and encourages press, analysts, service providers, regulators, and other interested parties (business or academic) to use and cite our research. We do require that proper Cisco attribution be given for any and all Cisco VNI data that is published or shared in private or public print and electronic forms (for example, Source: Cisco Visual Networking Index [or VNI] Global Mobile Data Forecast, 2014–2019).
Q. How can I ask questions about the Cisco VNI Global Mobile Data Forecast data?