Collaboration Case Study: Turkcell

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Service Provider Accelerates Decision-Making and Reduces Travel

Turkcell, a mobile communications company, connected its multicountry workforce by making it easier for employees to join telepresence sessions from anywhere.


  • Accelerate sales cycles and new service introduction
  • Include mobile employees in business decisions
  • Avoid lost productivity from travel for meetings and interviews



  • Doubled speed of launching new service offerings and marketing programs
  • Reclaimed approximately 70 hours daily by avoiding three-hour round trips between Istanbul offices
  • Reduced number of trips to interview job candidates by approximately 50 percent

...we are launching new service offerings and marketing programs in less than half the time, increasing our competitive advantage.
- Ìlker Kuruöz
Chief Information Officer, Turkcell