Uncover new revenues by integrating targeted ads throughout the program guide and video navigation experience. Cisco Videoscape EPG Advertising creates a better user experience with ads that are more relevant to the viewer. Service providers increase the value of your ad inventory and help enable new promotions and partnerships.
The electronic programming guide (EPG) is the central hub through which subscribers view your TV experience. Now it can also provide a platform for expanded advertising revenues and new promotion opportunities.
Place ads in multiple, easily configurable places in the EPG, as well as within the video experience itself, such as when viewers pause or rewind a program. Use Cisco Videoscape EPG Advertising to:
Sell advertising inventory tied directly into the viewing experience of the most popular TV shows, at a fraction of the cost of buying traditional commercials. Integrate ad placements with internal and third-party ad decisioning systems to make EPG ads more relevant to the viewer.
With these capabilities, you can: