Expand Advertising Revenue
Increase revenue by delivering ads across all subscriber devices and selling ad inventory for new platforms. Cisco Videoscape Ad Decision Manager provides a comprehensive, standards-based infrastructure. You can manage and deliver advertising loads for all the screens that your subscribers use.
Features and Capabilities
Multiscreen video services offer the opportunity to expand ad inventory to new devices and video experiences. But trying to navigate ad loads for different platforms can be complex and expensive. Often you have to use separate standards, infrastructures, and management consoles.
The comprehensive ad management infrastructure of Cisco Videoscape Ad Decision Manager helps you capitalize on multiscreen advertising. This solution works with all the advertising systems that you use for:
- Linear TV
- Video on demand (VoD)
- Online video
And you can manage and control these elements as a single system.
Now you can easily take advantage of new advertising opportunities, such as second-screen companion applications and cloud-based DVR services. And by connecting with third-party addressable advertising services, you can deliver more relevant ads.
With the capabilities of Ad Decision Manager, you can:
- Increase advertising revenue by extending existing ad inventory to new screens and devices
- Gain new revenue streams by selling inventory for new platforms, such time-shift TV services and tablets synchronized with TV
- Improve operational efficiency by managing and delivering ads for all platforms and video experiences
- Enhance the subscriber experience by supporting addressable ads that are more relevant to each subscriber
- Capitalize on multiscreen ad innovation with support for open advertising standards and third-party decision services
You can also create sophisticated and profitable campaigns by integrating with other Cisco Videoscape Advertising Suite solutions, such as:
- Cisco Videoscape TV Addressable Advertising
- Cisco Videoscape Audience Measurement